HME Business, August/September 2018

What’s Inside:
Effectively Using Planograms . . . . . 19 Special Portable Oxygen Section . . 22
e-PrescribingComestoHME . . . . . . . . 8 HowKPIsDriveProfitability . . . . . . . . 10 TheLatestSleepProducts . . . . . . . . . 32 Going the Distance Against Bidding . 34
E-COMMERCE WINNERS
E-COMMERCE WINNERS
10 HME categories that drive online sales
Special Portable Oxygen Section Inside:
• Oxygen Rental Models
• Remote Patient Monitoring
• Traveling With Oxygen
As HMEs Enter e-Commerce, What Products Actually Sell?
The future is here: e-com- merce is becoming a business imperative in the HME industry, and if providers aren’t already diving in, they are making it a part of their strategic business planning .
Simply put, it’s where the customers are . According to a June 2017 Forbes article, online sales grew faster in 2016 than they had over the past three years and account for 11 .7 percent of overall retail sales . There seems to be no stopping this sea change of how customers shop and get much of their product information, and that includes home medical equipment and related products .
The question is what products not only lend themselves to e-commerce but actually sell? You can offer all sorts of products, but what are the things that will get clients to add items to their cart and enter their credit card information . To answer that question, we got some expert insight into the 10 categories of HME products that have proven themselves to be e-commerce winners, and some of those categories just might surprise you .
Additionally, we rounded up a number of product examples for each of those top 10 e-commerce catego- ries to give you a picture of the types of items you can add to your online offerings . Flip to this months’ cover story to learn more .
e-Commerce Winners . Page 11
August/September 2018 Volume 25, Number 8 hme-business.com