Page 12 - HME Business, August/September 2018

10 e-Commerce Winners
Bearing that in mind, what are
the kinds of HME product that drive interest and that drive re-engagement? Throndson outlines 10 compelling categories:
• Bath safety
• Sports therapy and pain
management
• Incontinence
• Accessories and items related to
funded products
• Aids to daily living
• Mobility products
• Walkers and rollators
• Sleep therapy systems
• Resupply items
• Women’s health
WHITHER POCS?
If you’re looking at that list and wondering why portable oxygen concentrators aren’t on it, there’s a reason behind that. For a few years, POCs had been the poster child for driving retail revenue on the web and even some businesses sprouted up that were dedicated e-tailers of POCs. However, VGM Forbin’s Christina Throndson says that the momentum is
starting to slow.
“There was a huge hype a few
years ago in getting into portable e-commerce,” she says. “Lately, I have seen less interest than there was.”
The value proposition of buying POCs online certainly still holds value, according to Throndson. Having a prescription really doesn’t hold back a lot of clients from still purchasing online, because they don’t have to go through the hassles of getting a doctor to sign off and working with a provider to file a claim. If they have the cash, they’re still game. However, the pace of those trans- actions isn’t as fast as it once was.
“It’s still a trend,” she says. “I just think that there are fewer businesses engaging in that because it’s getting more and more saturated of suppliers providing that. I’m not saying that it shouldn’t be done. I’m not saying it can’t be done.”
Okay, so with all that said, let’s
dive into the various listings to get Thrdonson’s take on these 10 winning e-commerce categories for HME, and see some examples of those products, as well.
BATH SAFETY
“Bath safety is still big,” Throndson says. “I wouldn’t say commodes would be number one, but I would say grab bars are still a huge item online, and just anything making again life easier. ‘What’s in it for me? How can I enhance my life in some shape or form?’ How do we take care of ourselves and have the solution as opposed to do that? People are really being proactive in their approaches toward independent living. The solutions are there to makes bathing safe and easy.”
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12 HMEBusiness | August/September 2018 | hme-business.com Management Solutions | Technology | Products