Page 56 - Security Today, September 2017

COVER STORY
DRIVEN BY PARTNERSHIPS
Partnerships are critical to the success of Bastion Security, but a joint effort has to be mutually beneficial; a partnership where both parties bring something different to the table and both parties walk away with a better business understanding.
Daniels said within the security space, there are numerous oppor- tunities for growth, and he is not worried about cannibalism within the monitoring space because this vertical is still in nascent beginnings.
“A key component of our active security monitoring services is our Video Central Station,” Daniels said. “This secure facility is built with power and communications redundancies. We monitor hun- dreds of sites and process thousands of alarm events every day.”
FOCUS ON GROWTH, FOCUS ON THE FUTURE
Bastion Security, like any other successful business, has a narrow focus on the broader vision. They have three areas that comprise their vision. Business growth. Acquisitions are an attractive possibility but today the focus is on organic growth. The management team talks about growth every day, whether during an onsite visit or conference call. “We’re always looking for growth opportunities, but we want to make sure there is quality, and a strong business model,” Daniels said. Leverage expertise. The Bastion Security Video Central Station is open around the clock. The 24/7 operation is based in Corona, CA, and company leadership believes that because of the expertise already invested in the company, growth will happen. “We have experienced and seasoned technicians, who understand the mission of Bastion Se- curity, and quality customer service. It is the right combination out in
the field,” Daniels said.
Research and development. The patented camera tower solution
is only the beginning. Bastion Security R&D is working tirelessly on putting together software and hardware technologies to offer features they feel the company wants to provide for the end user. “We’re not bashful about going to a manufacturer and letting them know what we need in order to be able to do our job better,” Daniels said.
UNIQUE SOLUTION AND BENEFITS
The tower solution was only the beginning. Today, Bastion Security is well known for its interactivity with the criminal element. It is not exactly what you think. When an operator in the central station is alerted that a possible crime is in progress, one key element in play is the voice down process.
If an intruder comes on premises, the central station operator lets the trespasser know they have been spotted and that they don’t be-
long on site. It is really an opportunity to stop crime before it happens because the intruder hears the voice, and it may be possible that the operator can detail who the person is by the clothing they are wear- ing, and they are told to depart the premises.
“Our operators have the expertise to alert someone that they shouldn’t be in the area,” Daniels said. “Another important differen- tiator of our security monitoring center is that all operators are based in the United States, and there are many staff who are bilingual.”
Unlike some other security providers, Bastion Security focuses solely on video monitoring services, which requires a very high level of experience, nuance and attention to detail.
“Our operators must complete an intensive 6-month training pro- gram that goes above and beyond what is mandated by state regula- tions,” Raske said. “They quickly gain an intimate familiarity with a customer’s site, and if requested can call the customer with an incident assessment before calling police. Most operators have backgrounds in the military, law enforcement, and commercial security, and are highly professional whether interacting with our clients or police.”
The mission is to combine the best technology with the most experienced people, and provide client-tailored security monitor- ing, for what company officials cite as a typically 75 percent sav- ings compared to traditional security guards. Company goals are to offer high-performance service, customized for each site, enabling security staff to protect large, complex or dangerous sites that other companies simply cannot. Services are completely turnkey, from initial assessment and equipment installation to monitoring and communications.
WHAT THE CUSTOMER WANTS
Because this is a customer driven industry vertical, Bastion Security intently listens to customers’ specific needs, and then designs a cost- effective solution based on operational requirements and a recom- mended security plan.
What sets Bastion Security apart is their attention to detail, or let’s say the custom protocols that are involved in every customer’s site. The concept is to approach every site with a plan specific to its various needs, and what it will take to secure that particular site.
The use of video analytics, for instance, allows the company to protect customers with people loitering around the secure site, facili- ty or assets. Coupled with the audio voice down feature, video central station operators are able to quickly engage and deter someone who is loitering at a given site. Each system has its own defined parameters for deployment.
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0917 | DEALER STRATEGIES