Page 64 - Security Today, March 2017

CUSTOMER SERVICE
Reviews. Ask customers that have a positive experience to write you a review online. Make it easy by posting a link in an email or on your website. Often, online reviews are the first chance you have to impress a potential lead.
Social Networks. Social networks, such as Facebook and Twitter, give your business a voice and personality that resonates with consum- ers. Share photos, customer stories and anything else that will personal- ize your organization. This is also a great forum for customer commu- nication and interaction, so make sure to remain active and responsive.
Blog. Blogging increases your website traffic and drives con- sumers organically to your site, creating credibility and recognition. Companies that blog 15 or more times per month get five times the amount of website traffic than those that don’t, and companies that increase their blogging from three to five times a month to 6-8 times a month almost double their lead traffic.
Todd Town from 1st Alarm, a MONI Authorized Dealer, start- ed small with social media and online presence and has already reached a plethora of potential clients he otherwise wouldn’t have been introduced to.
LOOK FOR LEADS IN NEW PLACES
Traditional lead-generation methods have long sustained the security industry, but a new era of smart home technology and customer ex- pectations means it’s time for security dealers to broaden their scope. Customers rely on research, word of mouth, and professional en-
dorsements when choosing who they do business with. Reach out to and form partnerships with other local professionals that have mutu- ally beneficial business goals, utilizing others’ established reputations to lend credence to your own.
For example, Gary Bender from National Security Alarms, a MONI Authorized Dealer, works with a real estate company, build- er, insurance agency, and other local businesses that touch moving homeowners on a consistent basis. Relationships such as these could be your inside track to new business, growing your referral potential exponentially. Referrals are the lifeblood of many businesses and go a long way towards building your reputation. Take time to build a strong network and nurture relationships. You’ll be the first to know when a house is on the market or to alert a customer of potential insurance discounts for home security installation, which could send several extra sales your way.
Spring brings with it new life, and a renewed focus. Hold on to that momentum as you get organized and test new ideas. Successfully implementing the right initiative can mean a successful summer sales season and great abundance in 2017, so use these tips to get started today.
For more tips on optimizing your business, read “The Importance of Two-Way Communication.”
Lindsay Lougee is the senior communications specialist at MONI Smart Security.
DS12
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