Page 62 - Security Today, March 2017

CUSTOMER SERVICE
A NEW SEASON
New opportunity for growth
pring evokes images of freshness—spring cleaning, after all, is meant to encourage people to re-organize, refresh and start anew. For business owners, this means a clean slate full of potential and endless opportunities. This can be exciting, but it can also be daunting if you don’t know
where to start. A well thought-out, organized approach to tackling your top business goals can make your efforts more effective.
When Allan F. Mogensen coined the phrase “Work smarter, not harder” in the 1930s, he was certainly on to something. In an industry poised for growth and transformation, it’s time to think outside of the box and expand your possibilities.
CUSTOMER SERVICE
The time spent interacting with a company can drastically change a customer’s sentiment.
Customers demand and deserve respect, transparency, timely resolutions, and open communication. When these elements aren’t present, it can lead to dissatisfied customers who take to the in-
ternet or other mediums to voice their opinions. Make sure your company stays clear of that risk by having well-trained staff and clear company policies.
Recently, smart home security and technology company, MONI Smart Security, implemented a new “Customer Bill of Rights,” which lays out exactly what customers deserve and respect, making no ex- cuses when it comes to meeting their needs. This is an example of how you can impact your customer base and increase their loyalty through creative, forward thinking initiatives.
ONLINE PRESENCE
Thirty-seven percent of people in the United States bought one or more smart device in 2015, and many of the people in this large consumer market are tech savvy. So, how do you tap into them? Having a broad online presence with positive messaging can help take your business to the next level. But, you may ask, “How do I get started?” It is best to focus on a smaller number of mediums and then increase from there.
By Lindsay Lougee
DS10
0317 | DEALER STRATEGIES
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