Page 42 - HME Business, October 2017

THE MARKET TO TARGET: WOMEN AND COMPRESSION
extra touches, such as a gift with purchase or snacks, go a long way. Also, extending the conversation beyond the transaction — such as asking about activity level, hobbies, daily routines, upcoming events or vacations — go a long way, demonstrating that she means more to you than just closing a sale.
COMPRESSION EDUCATION
SIGVARIS offers a Basic Fitter Seminar, as well as a Certified Compression Specialist Training Course. These courses are not women-specific but cover women’s compression needs. Visit wwwsigvaris.com/usa/en-us/ sigvaris-basic-fitter-seminar-sigvaris-certified-compression-specialist- training-course for more information.
In addition to these courses, SIGVARIS offers additional online training and continuing education advanced courses. Please visit www.sigvaris
SWOMEN’S HEALTH PRODUCT ROUNDUP
education.com for additional information.
Juzo Academy offers live and online courses. Various programs offer
fitters both ABC and BOC credits. Learn more at www.juzoacademy.com. Class titles include:
• Breast Cancer Related Lymphedema and the Role of Compression Therapy • Why Compression Therapy for Venous Disease?
• The Importance of Exercise for Lymphedema Patients
• Beyond Customs-Know Your Options!
• Lymphedema and Compression Therapy
• Understanding Venous Disease and Compression Therapy •Everything Compression for the Advanced Fitter n
Joseph Duffy is a freelance writer and marketing consultant, and a regular contributor to HME Business. He can be reached at joe@prooferati.com.
BY JOSEPH DUFFY
erving women’s health requires a commitment to understanding garments versus someone who just hands them the product and completes women’s unique product needs. To do this successfully, HME the sales transaction. The best retention strategy is the one where retailers providers must be well educated on women issues; understand how are considered an expert and likable.”
products help these conditions; employ certified personnel if doing Women suffering from various ailments served by compression include,
post-mastectomy fittings; and show profound empathy and sensitivity when breast cancer, pregnancy; incontinence; COPD; OSA; and lymphedema.
dealing with patients facing life-changing and distressing challenges. “Consumers are looking for people who are knowledgeable and experts
to purchase products from – so they feel confident in the products they buy,” said Tom Musone, Marketing Director, Juzo. “Women are more likely to buy — and buy again — from an authority figure on, say, compression
Auto-Adjusting Pressure Device for Women Connects
You to Patient Data
The ResMed AirSense 10 AutoSet for Her is an
auto-adjusting pressure devise for female patients.
With an integrated humidifier, cellular connec-
tivity and event detection, the AirSense 10 gives
you access to therapy data and remote access to
device settings. The device has a gender-specific
algorithm, which works by increasing sensitivity to
flow limitation and optimizing the response of these events. By responding to each flow-limited breath, the algorithm helps provide comfortable therapy for women. Event detection identifies central sleep apnea, respiratory effort related arousal and Cheyne-Stokes respiration events.
ResMed
800-424-0737
www.resmed.com
Limb Protectors That Keep a Low Profile
Limbkeepers’ non-compression limb protectors are made to look and feel like everyday clothing. They are form fitting, and seamless with no fasteners, and they are latex free and antimicrobial in order
to help curb odor causing bacteria. For comfort, Limkeepers’ materials and design channel moisture away from skin
Limbkeepers
(860) 304-3250
www.limbkeepers.com
Also, women issues evolve over time, so it is integral to meet the needs of your customer presently in order to create a trusting relationship that brings the customer coming to you to help with future challenges.
To help you grow your business, here are some of the latest products serving women’s needs:
Easy to Don Compression Hosiery
One of the difficulties of compression therapy is that even when medically needed, they are hard enough to put on that it can be difficult for patients to maintain compliance. Therafirm’s new Ease gradient compression hosiery is manufactured using ultra-stretchy yarns making them comfortable and much easier for patients to put on. In terms of therapeutic benefit, the affordably priced hose also features Therafirm’s true gradient compression, which is designed to improve blood flow. Therafirm, a division of Knit-Rite, Inc.
(866) 842-0984
www.therafirm.com
ResMed’s AirTouch F20 for Her Is Its
softest CPAP Mask Available
The ResMed AirTouch F20 for Her Full Face Mask uses permeable memory foam to create a personalized fit for each patient. ResMed calls this its softest mask available. The AirTouch F20 for Her was designed to reduce facial markings and skin irritation, while allowing some excess heat and sweat to escape through the cushion without compromising therapy pressure. ResMed says the AirTouch F20 fits 98 percent of patient faces and is compatible with any CPAP, including ResMed’s new AirMini.
ResMed
800-424-0737
www.resmed.com
40 HMEBusiness | October 2017 | hme-business.com
HME for Women’s Health