Page 38 - Campus Technology, March/April 2019

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CAMPUS TECHNOLOGY | March/April 2019
2018
Category: Administration Institution: Georgetown University Project: Georgetown 360
Project leads: Linda Buckley, associate vice president, administrative applications, and Judd Nicholson, vice president for IT and CIO
Tech lineup: Affinaquest, Appirio, Conga, DocuSign, Emma, ForceAmp, MuleSoft, Salesforce.org, Wealth Engine
and CIO Judd Nicholson, an executive sponsor of the GU360 project, noted, “GU360 will enable meaningful lifelong engagement for all of our students and alumni, not only with each other but with faculty, advisers and staff — in short, with anyone they encounter at George- town while on campus and long after they graduate.”
Although work didn’t begin until April 2016 on a Salesforce enterprise CRM implementa- tion, the system became operational quickly, in stages over the 2017/2018 academic year. As a part of the project, the advancement sys- tem upgrade was also accomplished with compatible software, Afinnaquest. Other technologies involved: Appirio for the core data architecture, platform implementation, integrations support and community builds; MuleSoft, providing enterprise service bus and data orchestration capability for integra- tions between core enterprise systems and Salesforce; Conga for additional reporting capabilities; DocuSign for forms, agreements and workflows; Emma for mass e-mailing; ForceAmp’s dbAmp for data migration; and Wealth Engine for prospect research to sup- port advancement.
An agile project management methodology engaged committees and project teams throughout the campus — from administra- tive services, to academic units, to IT — and set the stage for ongoing development and
improvement into the future. The develop- ment teams focused purposefully on creating an interface that provides users with an experience that rivals Salesforce in corporate settings.
Now, GU360 provides a one-stop shop for students and faculty to perform their daily Georgetown activities. Students can maintain their own personal information and profile, view a consolidated schedule, access their advisers and find resources across various Georgetown websites, all in one place. Faculty and advising deans can access holistic and inte- grated electronic student files, and communi- cate with students by providing a “task list” of to-do items and critical events. And faculty can view their class and advising rosters and com- municate directly with students or their advis- ers, without having to log in to the student information system. The system also allows faculty to manage their public intellectual pres- ence, which helps facilitate review of book or grant proposals.
The advancement office has benefitted as well, with streamlined gift processing and up- to-the-minute reporting.
A key goal was to gain the attention and appreciation of students. One student com- mented on her confidence in GU360: “I was blown away by how modern GU360 looks. I’ve never seen anything like this at Georgetown before. It looks like it works — when you log in to something that looks old, you expect it to be broken or to have bad data. Not the case here: It looks good.” Associate Vice President for Administrative Applications Linda Buckley, a core team member and sponsor of GU360 commented, “Just as they do at home, our stu- dents here expect modern, consumer-grade technologies and data information systems. We knew that we needed to create an up-to- date, personalized experience for each con- stituent that would authentically represent their time on the hilltop and their ongoing interactions with us.”