Page 37 - Campus Technology, March/April 2019

Georgetown University
Engaging Students and Faculty with
Data for All
Georgetown University’s enterprise-wide constituent relationship management system provides a holistic view of students, faculty and alumni, enables proactive advising and promotes lifelong, meaningful interactions with the institution.
By Meg Lloyd
In 2012, Georgetown University (DC) found itself in need of a plan to replace its decades-old, on-premise advancement system. Institutional leadership took that opportunity to envision something much big- ger: the creation of a new, cloud-based, inte- grated CRM system that could grow to replace legacy systems supporting decision-making for all constituents, university-wide. The system, dubbed Georgetown 360, would offer an enterprise 360-degree holistic view of data for
faculty, students, advisers and administrators, and eventually other staff, alumni, applicants and more.
Central to the project is the notion of cura personalis, or “care for the whole person.” which is a core value at the Jesuit institution. It also aligns well with the goals of a CRM sys- tem to personalize the user experience, enable communication and engagement, and ideally provide a permanent sense of “home.” As Vice President for Information Technology
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Photos: Georgetown University