Page 17 - Security Today, November/December 2022

like a big deal on its face, but in a world where competition for limited resources can be fierce, the ability to use a device already being used for security purposes to conduct marketing research or monitor for maintenance issues is a major development. It can help organizations ensure that all departments are pulling in the same direction—a trend that they will certainly want to continue. Trend 5. Mobile and Temporary Video Surveillance Will Grow in Popularity Pop-up events and other temporary attractions are a regular oc- currence in cities all around the world, ranging from craft fairs and outdoor concerts to marathons and other major sporting events. In days gone by, it was difficult to secure those events, after all neither cities nor event organizers are likely to spend the money to deploy permanent security for a temporary event. This can be a problem, especially for a major event like a championship game, which might attract thousands of people outside the event—let alone inside of it. Special events, entertainment options, food vendors, and more are popping up all the time, and the ability to extend the reach of security to encompass them is critical. Fortunately, improved wireless networks (and 5G technology) have made temporary security deployments much more feasible. Today, event planners can deploy thermal sensors, PTZ cameras and other security devices using temporary accommodations that can be erected, and dismantled in just a few days. Because it is now easier to transmit information wirelessly to venue owners, event organizers, and law enforcement, it is more feasible to keep temporary events secure. Since those events are not going anywhere, look for temporary security measures to grow in popularity over the coming years. Looking Ahead to the Future of Surveillance Surveillance technology has evolved, and so has the way orga- nizations put it to use. Modern analytics can do far more than simply keep people and property safe—they can provide critical business intelligence insights, giving businesses the information they need to better serve their customers and improve their bot- tom line. Computer vision and metadata analysis are helping those same businesses generate and combine even more valuable data, with new analytics and use cases emerging on a seemingly daily basis. Finally, nontraditional security deployments are helping cities keep pop-up shows and other temporary events safe, thanks to improvements in wireless data transmission. These developments are here to say, and they set the stage for the next several years. As developers continue to dig into the possibilities that modern surveillance technol- ogy has unlocked, these trends promise to only grow more interesting—and more exciting. Scott Dunn is the senior director, business development, Systems & Solutions, at Axis Communications, Inc. WWW.SECURITYTODAY.COM 17 COMPREHENSIVE SECURITY FOR A SAFER, CONNECTED WORLD The International Security Conference & Exposition – also known as ISC West – is the industry’s most comprehensive & converged event in the U.S., taking place March 2023 at the Venetian Expo in Las Vegas. NETWORK AND CONNECT with thousands of security & public safety professionals LEARN from the dynamic SIA Education@ISC program EXPLORE THE LATEST TECHNOLOGIES in Access Control & Visitor Management, Video Surveillance, Alarms & Monitoring, Emergency Response and Public Safety DISCOVER EMERGING SOLUTIONS in Connected IoT & Cyber Security, Drones & Robotics, Emerging Tech, Public Safety & Health, and Smart Home SIA EDUCATION@ISC: MARCH 28-30, 2023 EXHIBIT HALL: MARCH 29-31, 2023 VENETIAN EXPO, LAS VEGAS PRE-REGISTER AT ISCWEST.COM