Page 6 - Security Today, July/August 2021

INDUSTRY FOCUS With Ralph C. Jensen, Editor-in-Chief
Security behind the
FMront Door
y nature is being skeptical about securing the home. Maybe because a home is a small target or I figure that deadbolt is enough.
fits. Come to find out, my friend, Alexa knows a little something about smart ga- rage door controllers, among other things. These devices are improving in both sim- plicity and capability. Maybe the garage door is not on your to do list right now or the foreseeable future, a smart garage door controller has some advantages. This ad- vantage catches my eye. Not only can you open and shut the door from anywhere so that you can let guests, family or delivery people in, you will also know whether the door is open or closed in real time.
Smart Home revenues in the United States should increase at a steady pace over the same period, growing at a CAGR of 12.82% and reaching $46.8 billion by 2025. The smart appliance segment will generate the largest share of revenue in 2021 at $8 billion. Security follows close behind at $5 billion. By 2025, security is likely to account for more than $8 billion of all U.S. Smart Home revenues.
There is a lot to protect in a home, more than just the front door bell. The United States currently has the highest penetration rate, (40.1%) in smart home technology, followed the UK at 37.4%. By 2024, the penetration rate in the United States should surpass 50%. Maybe the front doorbell is a good place to start.
accuracy, there is no guarantee that the same or similar results may be achieved in all environments. Technical inaccuracies may result from print- ing errors and/or new developments in the industry.
CORPORATE ADDRESS
Corporate Headquarters:
1105 Media
6300 Canoga Avenue, Suite 1150, Woodland Hills, CA 91367 www.1105media.com
MEDIA KITS
Media Kits: Direct your Media Kit requests to Lynda Brown, 972-687-6781 (phone), 972-687-6769 (fax), lbrown@1105media.com
REPRINTS
Reprints: For single article reprints (in minimum quantities of 250-500), e-prints, plaques and posters contact:
PARS International
Phone: 212-221-9595
E-mail: 1105reprints@parsintl.com www.1105Reprints.com
LIST RENTAL
This publication’s subscriber list, as well as other lists from 1105 Me- dia, Inc., is available for rental. For more information, please contact our list manager, Marie Briganti, Merit Direct. Phone (914) 368-1023; Email: MBriganti@MeritDirect.com; Web: https://go.meritb2b.com/1105
I have started taking home security and smart home technology more serious.
Data offered by Trading Platforms says Smart Home technology has become more accessible in recent years. Usage rates are rising significantly in the United States. Apparently, the number of Smart Home users in the United States will surpass 50 million this year. More than $28.9 billion will flow throughout the United States.
How did I miss this news?
The Smart Home market is loaded with incredible technology, and I had to learn this the hard way. While doing a little DIY work outside and around the house, I thought of a plan to change the doorbell. It did not work, and it stayed that way for quite a while. In trying to figure out how to run those nasty wires, the thought came to mind, “why not wireless?”
Almost as if it was supposed to be this way, I made the change, and my home was starting to get smarter. So, make that 50 million and one end users.
What else might I upgrade to make my home smarter? First, I had better connect with a security integrator associate, who knows a lot more than I could ever imagine.
My garage door has been giving me
ID STATEMENT
Security Today (ISSN 2572-5246) is published 7 times a year, Jan/Feb, March, April, May/June, July/August, Sept/Oct and Nov/Dec by 1105 Media, Inc., 6300 Canoga Avenue, Suite 1150, Woodland Hills, CA 91367. Periodicals postage paid at Woodland Hlls, CA 91367, and at additional mailing offices. Complimentary subscriptions are sent to qualifying subscribers. Annual sub- scription rates payable in U.S. funds for non-qualified subscribers are: U.S. $119.00, International $189.00. Subscription inquiries, back issue re- quests, and address changes: Mail to: Security Today, P.O. Box 2166, Skok- ie, IL 60076-7866, email SECmag@1105service.com or call 847-513-6011 or 888-768-8759 for U.S. & Canada; 00-1-847-513-6011 for International, fax 847-763-9564. POSTMASTER: Send address changes to Security Today, P.O. Box 2166, Skokie, IL 60076-7866. Canada Publications Mail Agreement No: 40612608. Return Undeliverable Canadian Addresses to Circulation Dept. or XPO Returns: P.O. Box 201, Richmond Hill, ON L4B 4R5, Canada.
COPYRIGHT STATEMENT
© Copyright 2021 by 1105 Media, Inc. All rights reserved. Printed in the U.S.A. Reproductions in whole or part prohibited except by written per- mission. Mail requests to “Permissions Editor,” c/o Security Today, 14901 Quorum Dr, Ste. 425, Dallas, TX 75254
LEGAL DISCLAIMER
The information in this magazine has not undergone any formal testing by 1105 Media, Inc. and is distributed without any warranty expressed or implied. Implementation or use of any information contained herein is the reader’s sole responsibility. While the information has been reviewed for
6
Products | Technology | Solutions
www.securitytoday.com
Volume 25, No. 5
EDITORIAL STAFF
Editor-in-Chief
Senior Editor
E-news Editor
ART STAFF
Art Director
PRODUCTION STAFF
Production Coordinator
EDITORIAL ADVISORY BOARD
Ralph C. Jensen Matt Jones Brent Dirks
Laurie Layman Teresa Antonio
Pierre Bourgeix, Chief Technology Officer, Founder ESI Convergent, LLC
William Crews, President/CEO,
Security & Resilience Consulting, LLC, Houston Rob Hile, General Manager,
Florida GC&E Systems Group, Tampa
Jeff Karpovich, CPP, CHPA, CSSP, Chief/Director, Security & Transportation, High Point University, High Point, NC
Chris Lanier, LRG Inc., Jasper, Texas
SALES
Brian Rendine Sam Baird Peter Kao
972-687-6761 +44 1883 715 697 +886-2-2949-6412
INFRASTRUCTURE SOLUTIONS GROUP
President & Group Publisher Associate Publisher, Security Group Circulation Director Group Marketing Director Group Website Manager Group Webinar Administrator
Chief Executive Officer Chief Financial Officer Chief Technology Officer Executive Vice President
REACHING THE STAFF
Kevin O’Grady Ralph C. Jensen Irene Fincher Susan May Scott Newhouse Tammy Renne
Rajeev Kapur Sanjay Tanwani Erik A. Lindgren Michael J. Valenti
Staff may be reached via e-mail, telephone, fax or mail. A list of editors and contact information also is available online at www.securitytoday.com.
E-mail: To e-mail any member of the staff, please use the following form: FirstinitialLastname@1105media.com
Dallas Office (weekdays, 8:30 a.m. – 5:30 p.m. CT) Telephone (972) 687-6700; Fax (972) 687-6799 14901 Quorum Dr., Suite 425, Dallas, TX 75254 Corporate Office (weekdays, 8:30 a.m. – 5:30 p.m. PT) Telephone (818) 814-5200; Fax (818) 734-1522
6300 Canoga Avenue, Suite 1150, Woodland Hills, CA 91367
XX17 | SECURITY TODAY