Page 28 - Security Today, May/June 2021

purpose devices. This makes it possible for any OSSA affiliated vendor to offer other functionalities into their cameras, includ- ing fall detection, license plate recogni- tion, mask detection, COVID-19 compli- ance and much more as the need arises.
Consider an organization that wants its security system to identify shipping con- tainers at its loading dock. While a camera manufacturer might not have the inclina- tion or resources to develop a purpose-driv-
en camera or analytic for such a specific business case, a software developer might see this as a great opportunity to develop or repurpose an app to meet this existing need.
For the camera manufacturer, develop- ing an AI-based solution for a single use case might not represent a good ROI since the likelihood of selling a large number of cameras with this specific feature to other potential end users would be very low. The complexity of managing, marketing and sell-
ing specific SKUs based on highly custom- ized analytics could quickly become unsus- tainable. For this and many other reasons, manufacturers are understandably creating solutions that have broadest market appeal.
An app developer may have produced analytics for a specific use case. By putting it in a common marketplace, namely the App Store, any other organization interest- ed in this functionality can easily purchase it. This not only encourages innovation, but also increases ROI for developers.
By using an App Store model, end users and systems integrators are able to build the solution best suited to their require- ments with the cameras of their choice. They simply need to purchase cameras and lenses with the right features—HD/4K, WDR, low-light and multi-sensors.—from manufacturers and then outfit them with apps that provide the right analytics.
FLEXIBLE, CUSTOMIZED DEPLOYMENT WITH AN
EASY APP STORE EXPERIENCE
For end users, S&ST has made the set-up process for leveraging the increased func- tionality available through the App Store very straightforward. First, they have to purchase S&ST-compatible cameras from a growing list of manufacturers that have developed their hardware to ensure com- patibility. Next, working with a Device Management Tool, they can discover these cameras and connect them to their network. Then, once their cameras are registered, end users can begin browsing the App Store by app name, developer or use case. After finding what they want, they can purchase the apps or request trial licenses and then simply install them on their chosen devices. All of the app and camera management is easily performed via a cloud management portal without the need for complex router configurations. Offline management is also possible for systems that are not connected to the internet.
For end users, this modular approach to video surveillance allows them to de- ploy tailored solutions to meet their se- curity or business intelligence needs. It also means that they are not locked in to proprietary solutions because the apps are hardware-agnostic. And, because end us- ers can add new apps over time, they are able to reduce costs by
extending the lifecycle
of their cameras.
Aaron Saks is the prod- uct and technical man- ager at Hanwha Techwin America.
MAY/JUNE 2021 | SECURITY TODAY 3:49 PM
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