Page 43 - Security Today, April 2021

“End users expect to use this technology in most aspects of their lives, and using cloud-based solutions in the commercial security industry is no exception.”
zations to integrate their security camera network with their no touch access control system.
Having constant access to data from multiple systems and loca- tions enables users to make more informed decisions. And, when paired with video analytics or heat mapping, cloud-based solutions can enable businesses and organizations of all kinds to operate more efficiently and effectively both during and after the pandemic.
HOW THE CLOUD IS BENEFITING INDUSTRY- SPECIFIC SECURITY CHALLENGES
In the retail space, cloud-based systems that have been integrated with heat mapping video analytic technology can be used for both market- ing and safety purposes. Camera systems can monitor where people congregate, or what areas of a store receive the most foot traffic.
From a COVID-19 prevention perspective, businesses can use this information to see where additional signage is needed to en- courage social distancing. However, they also can use this infor- mation to decide where to put new or discounted products given that it is a high traffic area.
Another example that showcases the versatility of cloud- based systems would be its practical uses in the healthcare in- dustry. With many organizations working with skeleton crews
to minimize potential exposure and transmission, many security staff and administrators are working remotely. Cloud-based sys- tems provide security professionals with the ability to monitor the camera networks and access points remotely.
They are able to grant and deny access to specific sectors of a hospital or care facility using the integrated no touch access controls, and are also able to monitor the network of cameras throughout the hospital without actually needing to be walking through the facility.
Additionally, the apartment industry has been a major propo- nent of cloud-based systems as apartment property managers are able to integrate their cameras and audio systems to decrease the amount of on-site security staff, and can instead use the cloud- based systems to interact and converse with tenants in real-time in the event of a situation.
THE FUTURE OF CLOUD-BASED SECURITY TECHNOLOGY
Demand for cloud-based systems has already grown as businesses and organizations continue to turn toward security technology to help solve problems caused by COVID-19, and that trend will continue in 2021.
End users across all industries are continuing to see the cost ben- efits of this technology, as well as its versatility in helping inform on business decisions as well as security decisions. As businesses and organizations look for new ways to centralize and streamline pro- cesses, cloud-based solutions will continue to be
crucial components for security systems across
the healthcare, hospitality and retail industries
among others.
Kim Hartman is the founder and CEO of Surveillance Secure.
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