Page 28 - Security Today, March 2019

for threats or misconduct.
Insight Over the Entire Operation
Hard Rock Hotel & Casino Tulsa has expanded its use of camera footage beyond safety and loss prevention. With the advent of video analytics such as heat mapping, the surveillance team is able to share valuable insights about prime real estate within the casino.
“We can show the marketing department, gaming department or the food service teams where people are congregating most frequent- ly, where foot traffic tends to bottleneck,” Underwood said.
Having hard data at their fingers allows the casino to make better-
informed decisions about where to place new food venues or retail shops, or when to reconfigure floor layouts to ease congestion.
“The business intelligence they get out of the video helps them plan more objectively and more logically than
they might otherwise have by just basing their
decisions on a walk-through of the casino,” Un-
derwood said. “So they can use the information to help grow our overall business.”
Steve Darragh is the business area director, South Central for Axis Communications Inc.
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