Page 50 - Campus Security & Life Safety, March/April 2019

campuses. Uncovering insight about how amenities are used and abused, operations managers can make data-driven decisions, develop contingency plans and streamline response to unexpected conditions.
Understanding movement in, out of and across campus, within and around buildings and along pedestrian and vehicular pathways, edu- cational institutions can optimize campus-wide traffic and facility maintenance. The ability to evaluate which entrances and exits are most often used—and if any are underutilized—can help the campus proactively track maintenance and repair requirements and meet them before problems arise. Understanding how cars navigate within the campus, managers can insert infrastructure such as crosswalks or stop signs to increase pedestrian safety and prevent bottlenecks or accidents. Even within a building, the campus can address or prevent overcrowding by understanding usual trends and accommodating visitor preferences for navigating each building. A broader view of campus activities and entry and exit patterns also can drive traffic optimization, from coordinating public transportation, inter-campus transit and parking lots, based on need.
Beyond traffic concerns, understanding visitor movement and building occupancy patterns can drive more efficient energy con- sumption across campus. With video analytics, operations managers of sprawling campuses can quickly visualize where and when activity occurs and build sustainability strategies based on actionable data.
In addition to the visitors and students, campuses also oversee extensive staffs. Video analytics can help managers track employee activity, identify inefficiencies and develop solutions to drive produc- tivity. Having granular intelligence about the goings-on about cam- pus is key, and educational institutions should be taking advantage of all their resources to extract and leverage data for streamlining every-
Ad Index
day functions and operations.
Providing Deeper Intelligence
and Broader Value
Campuses are multifaceted and complex businesses, involving prop- erty management and rental concerns; event execution and organi- zation issues; retail operations and performance indicators; among multiple other management functions. Leveraging security surveil- lance infrastructure, video analytics provides visibility and value across the broad organization, enabling the various stakeholders to derive granular insights for extensive business strategies. When it comes to renting space for on-campus retailers, restaurants and sta- dium vendors, the campus can extract data to demonstrate the stra- tegic value of each property, to set fair and justifiable pricing. Beyond this, they can also support on-campus businesses with data intelli- gence generated from video surveillance. Stadiums and college sports teams can leverage actionable insights to optimize security, staff engagement, traffic and parking flows and concession place- ment and purchases. Retailers can prevent losses, abandoned pur- chases and disgruntled customers by embracing intelligence-based approaches to staff management, store configuration, security and checkout options.
The possibilities are endless and the common ground is video ana- lytics. As campuses ready themselves for future security threats, they should consider technologies, such as video content analytics, which maximize existing infrastructure, provide broad value across the business and drive sophisticated and proactive security.
Stephanie Weagle is the Chief Marketing Officer at BriefCam.
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campuslifesecurity.com | March/April 2019
Advertiser........................................................Circle # .............. Page ............URL
Alarm Lock Systems.............................................. 722 .........................13 ...................www.alarmlock.com
ASSA ABLOY/Adams Rite .................................. 713 .........................19 ...................www.adamsrite.com
ASSA ABLOY/Alarm Controls ............................ 714 .........................29 ...................www.alarmcontrols.com ASSA ABLOY/Electronic Security Hardware.. 715 .........................35 ...................www.assaabloyesh.com Avigilon USA Corporation.................................... 708 .........................17 ...................www.avigilon.com
Campus Security & Life Safety........................... 720 .........................26 ...................www.campuslifesecurity.com CEIA USA............................................................... 709 .........................21 ...................www.ceia-usa.com Designed Security, Inc.......................................... 702 .........................23 ...................www.dsigo.com
DSX Access Systems........................................... 701 .........................54 ...................www.dsxinc.com GAI-TRONICS....................................................... 703 .........................51 ...................www.hubbell.com/gai-tronics/en Garrett Metal Detectors ....................................... 704 .........................2......................www.garrett.com
Milestone Systems ................................................ 712 .........................16 ...................www.milestonesys.com Minatronics.............................................................. 723 .........................11 ...................www.minatronics.com Minuteman Power Technologies.........................717.........................39...................www.minutemanups.com Nightlock ................................................................. 707 .........................7......................www.nightlock.com
Open Options......................................................... 706 .........................3......................www.ooaccess.com
Safety Technology International..........................716.........................45...................www.sti-usa.com
Salient Systems ..................................................... 710 .........................5......................www.salientsys.com
Security Door Controls......................................... 718 .........................49 ...................www.sdcsecurity.com
Security Today Academy...................................... 721 .........................32 ...................www.securitytodayacademy.com StoneLock...............................................................724.........................9......................www.stonelock.com
Vicon Industries...................................................... 725 .........................47 ...................www.vicon-security.com
Viking Electronics .................................................. 705 .........................33 ...................www.vikingelectronics.com Zenitel ...................................................................... 719 .........................27 ...................www.zenitel.com ZKTeco..................................................................... 711 .........................41 ...................www.zktecousa.com