Page 46 - Security Today, June 2018

Deploying dedicated cameras with high-resolution images at checkout counters allows a business to capture images that can cap- ture transactions in great detail, which can resolve disputes or discrep- ancies. These cameras can also aid in investigations, such as determin- ing who purchased an item listed on a receipt. Not only can retailers eliminate the potential for fraud and theft, but it ensures that transac- tions go smoothly, which directly impacts customer satisfaction.
Reducing Theft
While shoplifting certainly contributes to a retailer’s loss, internal theft is another main factor to be considered. One aspect of reducing em- ployee theft is to monitor inventory levels, primarily in the store room. Monitoring these particularly vulnerable areas requires a fixed camera with ultra-low-light capabilities or a camera that includes infrared (IR) illumination, which will provide detailed around-the-clock surveil- lance in all lighting conditions. The addition of motion detection or advanced technologies like tripwire or removed object analytics only serve to enhance the effectiveness of these solutions in controlling in- ventory and reducing the potential for both theft and burglary.
Monitoring the Exterior
Much of retailers’ customer satisfaction and retention efforts are fo- cused inside the store, and with good reason. After all, that’s where the sales happen. However, maintaining a secure environment outside the store is also vital to growing customer satisfaction. In these ap- plications, a 180-degree multi-sensor camera, either bullet or dome style, is most effective.
Ideally, a camera should be mounted on a corner so a single cam- era can be used to monitor multiple angles, reducing the number of cameras and increasing the efficiency of security monitoring by al-
lowing the feed to be viewed on fewer streams. For large area moni- toring, PTZ cameras can be programmed to automatically track and generate alerts for abnormal activity or behaviors immediately.
In the case of accidents or burglaries, high-definition video can provide detailed evidence to confirm facts. The overall result is a more streamlined video security system that creates a safe environ- ment both inside and outside of a retail establishment.
A retail-specific video management system brings together all of these areas to provide data analysis to support operations and man- agement with an intuitive understanding of both current and histori- cal store status, as well as future trends. Real-time remote access ca- pability empowers retailers with up-to-the-minute information and video, enabling fast decision-making and effective store management from anywhere, at any time.
Intelligent video solutions offer retailers the ability to take ad- vantage of the technologies deployed to overcome ever-present and all-important security concerns to address business challenges as well. When the right intelligent solutions are properly deployed, retailers gain valuable insight into the factors that will help them increase customer satisfaction and loyalty, streamline operations, lower operating expenses and more. All these factors combine to de- liver the insight necessary to seize the advantages they need to keep pace with online retailers and grow their bottom
line in the highly competitive retail industry— while also maintaining a safe environment and controlling losses from both shoplifting and em- ployee theft.
Jennifer Hackenburg is the senior product manager at Dahua Technology USA.
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