Page 161 - Security Today, September 2017
P. 161
For those new to these types of analytics, allow us to explain. The people counting function tracks the area. This statistical information is presented along a timeline determined by the search parameters to know how many customers are coming into their stores, when they’re coming in, and where they are congregating. This helps them manage expenses, manpower, and time.
This type of technology is aimed to help level the scales in the battle of online vs. brick-and-mortar shopping. The online retailer is able to generate reports on when shoppers logon to their site, which items they looked at, how long they stayed, etc. With people counting and heat mapping technology, the brick-and-mortar retailers are able to do the same thing. It can reveal how customers prioritize their shopping trips, provide fresh insights about how customers actually move through the aisles, and allow retailers to recognize and predict key patterns. These patterns could reveal opportunities for cross promotions and special pricing. It could also help retailers reorganize their progress through the store.
Hanwha Techwin believes so strongly in the value of these insightful analytics, that their Wisenet X-series cameras provide such features as heat mapping, people counting, and queue line management free of charge, with no activation or license required.
Sergio Collazos, Director of Sales: National Accounts for Hanwha Techwin, says “These reports are invaluable in maximizing the shopper experience, as well as increasing the retailer’s bottom line. This information can highlight where to run demos and where to place signage so that it’s noticed and not overlooked. Shopper tracking can also reveal why shoppers tend to skip over certain sections.”
The reporting feature of the Wisenet X-series
the statistical data. A table format populates total number of counts analyzed within a day, and a graph format depicts the data in two date range types: today and weekly. Additionally Hanwha of moving people on video and it helps users to recognize patterns of moving people intuitively.
With so many purchasing decisions made in the store, it stands to reason that engaging shoppers along the path to purchase is one of the most important challenges facing retailers today. And, the shopper’s path as dictated by the shoppers themselves. Video analytics, such as people beyond traditional video surveillance, allowing the end user customer to view their video surveillance expense as more of an investment into improving their bottom line.
ScanSource Networking and Security Focus FALL 2017 | 20
