Page 90 - Security Today, July 2017

Securing the High End
New options prevent theft of electronic devices while allowing for maximum customer interactivity—without the mess and clutter
BFy Del Williams
or retailers of high end con- sumer electronics such as smartphones, tablets, e-readers, drones, digital cameras and fit- ness watches, the customer’s
retail experience can be just as important as loss prevention. Often the look, feel and performance of the product on display in store, including the ability to interact and fully experience features such as menus and apps, can be crucial in a customer’s purchas- ing decision.
Yet, retailers cannot let expensive mer- chandise “walk out the door,” due to shoplift- ing or employee theft. According to the 2016 National Retail Security Survey (NRSS), retailer inventory shrinkage accounted for 1.38 percent of sales—up $1.2 billion from the previous year. In addition, 47 percent of retailers surveyed reported increases in over- all inventory shrinkage.
Electronic loss prevention devices, which typically involve an alarm console, sensors and related accessories, are the ideal way to display this type of merchandise. Now as a proliferation of new consumer electronics products hits the market and retailers face competitive pressure to reduce costs and staffing, a greater array of standard and custom options is further improving this cat- egory’s appeal in the industry.
“Customers need to interact with our lat- est smartphones to see what has changed and how the devices perform,” says Bill Jones, an AT&T regional director of asset protection. “But it is a balancing act between customer- product interaction and theft deterrence.”
According to Jones—who evaluates loss prevention system cost and effectiveness—in today’s competitive retail environment, how a product looks and feels when displayed can affect a retailer’s bottom line just as much as theft prevention.
“We want the focus to be on the prod- uct, rather than on the power and security cords,” Jones said. “Some of the theft deter- rent options on the market create quite a bit of clutter and look outdated. They do not match the cutting edge products or brands we promote.”
Improving Product
Presentation
Any electronic loss prevention device— whether alarm console, sensor, pedestal stand, grippers, tethering or charging cable—
should not overshadow the product itself or be cumbersome or difficult to maintain by employees. To meet this need, innovators in the industry offer a variety of loss prevention devices that secure electronic products with- out the mess and clutter.
A growing number of retailers, for in- stance, are turning to electronic merchandise display security systems like the Vantage II by Se-Kure Controls, a manufacturer of re- tail product security devices. While most sys- tems require separate wires for security and charging the electronic device it protects, this system uses a single wire to provide both se- curity and power.
“One of the things that drew us to our display security system is how nice, clean and modern it looked to have the one cord,” said Kevin Lasky, project manager for Arch Tele- com, a wireless retailer with 140 locations in 13 states. “There is no separate cable running up the side of the pedestal or coming out of the display to charge the phone. That was im- portant to us.”
The system also offers an option for dual sensors to prevent theft of the device, as well as detachable accessories of value such as lithium batteries or a removable camera lens for digital cameras.
To facilitate customer-product interaction in stores, retailers can pair each smartphone with a retractable cord so it can be pulled off its pedestal and easily viewed at a distance sev- eral feet away. When the shopper returns the phone to the pedestal, the cord retracts and a magnet enables ideal product positioning.
The industry has also managed to further reduce clutter in retail showrooms by stream- lining how electronic devices are powered.
Some alarm consoles, have been designed to provide continuous power and security to multiple 5V devices such as tablets, smart- phones and e-readers through a single cable via a series of USB ports. Up to 12 devices can be charged from one alarm console. This eliminates the need to plug in a bulky power adapter for each device into a power strip mounted below the display.
Jones said he is also impressed with the simplified, cleaner look of the single cord approach. It also simplifies removal of elec- tronic products to a more secure location each evening to prevent “smash and grab” robbery attempts.
“At the end of each day, we put all our devices in an inventory room, and then each
morning we put them back on the display counters,” he adds. “Having just one cord helps us close down and set back up faster.”
It is crucial that systems are sturdy and durable. Jones estimates that not having to repair or replace items such as the alarm box or power/security cords often can lead to sig- nificant savings annually. “In an organiza- tion as big as ours, it can add up to millions of dollars over time,” Jones said.
Because retail settings vary widely in their display requirements, loss prevention devices frequently need to be customized. Some manufacturers of loss prevention devices have the capability and resources to make critical adjustments. This can include accom- modating devices to the number and size of items requiring protection, along with fea- tures such as pedestal height, security cord length, size, color and retractability, as well as alarm, power and sensor options.
With in-house metal fabrication and plas- tic injection molding capabilities, as well as electronic manufacturing expertise, Se-Kure Controls is also able to adapt to inevitable changes in the types and styles of consumer electronics on the market.
With the global market for wearable electronics projected to surpass $30 billion by 2020, the need to adapt loss prevention devices to protect new products while allow- ing for continued customer interaction will only increase.
“Our retail stores are always experiment- ing with what we carry,” Jones said. “As tech- nology continues to change, the adaptabil- ity of our loss prevention
vendors to accommodate
those changes is impor-
tant to us.”
Del Williams is a technical writer based in Torrance, Calif.
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