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VERTICAL
era offerings paired with the proper soft- ware, giving it a total end-to-end solution with tight integration.
To monitor the on-site bar and cool- ers, the Dome V is deployed to handle complex light conditions and keep an eye on cash flow behind the counter. An Axis Companion Eye L is used as an overview camera in the middle of the retail floor while the Cube L monitors the back door to spot deliveries and record audio of those transactions while keeping an eye on that entryway. An Axis Companion Bul- let LE rounds out the system with a steady image outdoors of the parking lot.
ATD took the lead on specifying the system for The Beer Cellar with a focus of covering target areas such as the cash register, bar area and parking lot. Employ- ees can look at the cameras on a computer in the store while the owner, David Haw- ley, also views footage and live feeds from home on the mobile client.
“They are just as easy to use remotely,” Hawley said. “I may be back home with my family and can check in and look back at recordings from my couch. From an op- erational standpoint, that means if I see a busy crowd picking up, I can jump in my car and come assist my staff. The app is easy to use, especially compared to our previous software which was cumbersome and not intuitive. You click a button and you’re there.”
With heavier crowds at peak hours, staff can only do so much to keep alert and watch out for mischievous activity. From a liability and safety perspective, the cam-
eras provide Hawley peace of mind should footage be needed in a reactive manner. The outdoor camera, for instance, con- firms if people mislead employees about driving under the influence and can help Hawley and his team, make decisions ac- cordingly on who to serve.
In an instance where a frequent custom- er stole a piece of apparel from the store, Hawley was able to check by the video for confirmation of a suspect. When that same individual came back in a week later re- questing a return of the item at large, Haw- ley put the pieces together to discover that this was actually the original thief.
Steady Tools to Keep Business Flowing
Operating a small business comes with countless concerns and priority items. Secu- rity and safety are backed up by the com- panion solution and allow Hawley and his staff to stay engaged with their customers and keep focus on running the business.
“The cameras are so intuitive; they just work,” said Philip Rode, operations man- ager for ATD. “I couldn’t understand why at first. Why were they working so well without any major setup efforts? We ex- pected a lengthier installation but the ap- plications, speediness and ease of installa- tion blew us away. You plug this thing in, add the cameras to the recorder and you’re done. I could not believe how easy it was made to deploy.”
Larry Chay is the small business program manager at Axis Communications Inc.
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