Page 82 - Security Today, March 2017

ucts, which ensures interoperability between products regardless of manufacturer.
The installation of the 360-degree cam-
eras helped the casino augment its security operations, giving operators the ability to use both the 360-degree cameras and the existing PTZ cameras to track persons of interest. Clark also uses the video data to target theft and fraud, which are significant challenges in a gaming environment.
Clark hopes to see a large return on in- vestment with the implementation of the panoramic cameras and said the casino has already used the cameras to catch a theft in progress and return a customer’s property.
“Along with the security aspect, we are able to serve our customers and achieve bet- ter satisfaction by simply having these cam- eras in place,” Clark said.
Investigators and management are the primary users of the solution and are “on the front line and working with the system on a daily basis,” according to Clark. Soar- ing Eagle will begin implementing the system in its parking areas.
“We are looking to this solution to aug- ment the security in our parking lots and ga- rages to have maximum coverage in a large
area,” Clark said. “We’re also looking at the possibility of implementing this in our hotels to increase safety, and address asset protec- tion and risk management.”
The casino plans on adding a significant number of 360-degree cameras to cover food and beverage outlets, and retail shops. Clark also said the casino would begin to imple- ment analytics software to analyze the video data captured by the Oncam cameras.
“We hope to use analytics to tell us how many people are in a given area, and provide the marketing and promotions department with this valuable data,” Clark said. “We want to be able to see that there is a specific area that attracts a specific demographic, and then the marketing
department can capi-
talize on that informa-
tion and target promo-
tions in that area.”
Jumbi Edulbehram is the regional president Americas at Oncam.
Evolution of Efficiency Casinos and resorts view video as a critical tool
By Scott Brothers
The casino and hospitality sectors are changing, brim- ming with numerous opportunities to use technology to enhance business and significantly improve the guest experience. Today’s customers have changed, as well, and require a more personalized customer service ap-
proach, which means casino and resort management teams must work together in leveraging updated tools and intelligence-gathering technology to deliver on guest expectations.
It’s important to note, however, that these organizations don’t need to invest in all-new technology to achieve more advanced
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0317 | SECURITY TODAY
CASINO SECURITY