Page 50 - spaces4learning, Fall 2024

Advertorial
Elevating Campus Branding with Innovative Floorcoverings
In today’s competitive educational landscape, branding is not limited to retail giants and
entertainment hubs. Schools, colleges, and universities actively invest in creating
recognizable brands to attract students, boost revenue streams, and foster alum loyalty.
As branding principles expand into architectural design, leading educational design
firms are crafting branded spaces. Interior spaces are crucial in this endeavor, where
colors, environmental graphics, and curated displays contribute to branding efforts.
One often overlooked aspect is the building’s floor, presenting an excellent opportunity
to reinforce school identity through the use of colors and logo insets. Mohawk Group, a
leader in this field, recognizes this potential and recently launched Creative Spark, a
new modular carpet style. This innovative product, available in a palette of 32 vibrant
colors, coordinates seamlessly with the award-winning Shape Theory Collection,
facilitating the incorporation of school color schemes into the flooring.
Furthermore, Mohawk Group’s Personal Studio provides a powerful tool for
customization, allowing schools to tailor running line styles with their unique branded
color palettes. These unique features make Mohawk Group’s offerings stand out in the
market. Additionally, Creative Terrain is popular for hard-surface logo insets, further
enhancing branding opportunities within educational spaces.
Incorporating branded floorcoverings not only enhances the visual identity of
educational institutions but also creates a cohesive and immersive environment that
resonates with students, faculty, alumni, and visitors alike. This strategic approach not
only boosts brand recognition but also fosters a sense of belonging and pride among
the campus community. As schools continue to prioritize brand building, innovative
flooring solutions like branded floorcoverings are becoming indispensable elements of
their campus design strategies.
mohawkgroup.com