Page 25 - OHS, April 2022

Utilizing the modern tools and technology of today to motivate your team makes sense.
Modernization Works
In the spring of 2018, a large Anheuser-Bush distributor in North Florida modernized its safety incentive program. It chose a gamified program that utilized weekly electronic scratch-off game cards. Every card was a winner of at least 25 points. Points were redeemable for merchandise awards in an online catalog and all items were shipped directly to the home of the employees.
“We wanted to simplify our program, and needless to say this was the answer,” the head safety officer explained.
Each scratch card also contained one of the letters in the word “JACKPOT.” Employees traded these letters online with their co- workers, fueling program promotion from within. Once the word “JACKPOT” was spelled with their cards, they were entered into
a series of exciting national drawings (provided by their incentive company) and even some smaller drawings held at their location. Employees at the distributor earned bonus electronic game cards that can be scratched with a virtual coin on their computer or mobile phone for safe behavior participation. ThThey receive cards for safety suggestions and scoring well on safety quizzes. The portal itself actually delivers the training and quizzes, then scores them and automatically rewards the employee, keeping administration simple yet effective. The distributor is still running this program, has enjoyed significant accident reduction, a strong
return on investment, and more time to focus on safety training. Safety incentive and recognition programs have evolved. They can now revolutionize an organization’s safety culture in short order, squelch non-reporting, dramatically lower accidents, and save lives. Utilizing the modern tools and technology of today to motivate your team makes sense. Remember and learn from the lessons of the past. It’s time you modernize, keep life simpler and
your job focused on safety.
Buck Peavey is President and CEO of the incentive employee engagement company Peavey Performance Systems. The company markets the industry-recognized Safety Jackpot program. In its 70- year history, clientele has included Coca-Cola, 3M, Dow, Hilton, City of Los Angeles, FedEx, Apple, and thousands of others large and small, across 13 countries. To learn more visit www.safetyjackpot.com.
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