Page 4 - Occupational Health & Safety, June 2017

FROM THE EDITOR
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VOLUME 86 NUMBER 6
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AWelcome Changes for ASSE
ssuming the House of Delegates vote this month and then the members’ vote go as expected, the Ameri- can Society of Safety Engineers, ASSE, will soon have a new name, a new global brand and logo, a fresher
website, and a new tagline—in all, a rebirth of this very impor- tant organization.
And so, in that spirit, let’s welcome the American Society of Safety Professionals. I’m 100 percent in favor of the new name, the new logo, the “Working together for a safer, stronger fu- ture” tagline, and of maintaining the word “American” in the 105-year-old association’s name even though it has members and sections in several other countries.
Look for the rebrand to start rolling out in the first quarter of 2018 with a refreshed website.
names. The House of Delegates will vote June 19, then an electronic vote by members will be open for 45 days.
At 37,000 members and growing, the society wants to unify under a single global brand, to increase its recognition beyond members to industry leaders, to deepen its relationship with current members, and to be better positioned to attract and retain younger profession- als. “The Board of Directors believes our future is now,” said outgoing President Tom Cecich, CSP, CIH. “Changing our name and logo are bold, significant proposals that we believe will position our organization for the future.”
Look for the rebrand to start rolling out in the first quarter of 2018 with a refreshed web- site. In this case, change is good, I say—bring it on!
This is sure to be one of the hottest topics of con- versation for those of us who will be in Denver this month to attend the Safety 2017 conference. ASSE already has asked mem- bers and key stakeholders for their opinions about the changes and says this new name came out on top among six candidate
JERRY LAWS
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4 Occupational Health & Safety | JUNE 2017