Page 27 - Mobility Management, July/August 2021

said, “It is a waterproof, nautical-grade zipper, designed to be an extra barrier for any type of moisture getting into the cushion and negatively affecting foam. That zipper is incorporated into our inner moisture-barrier cover, which is standard on all NXT cushions, as well as the outer cover. Going back to the brand and aesthetic refresh, the designers found a really cool way of incorporating branding onto the outer surface of the zipper itself.”
The Importance of Aesthetics
Throughout the NXT lineup, you’ll see exquisite branding touches, such as the NXT logo and model names on cushions and backs, not to mention the elegant treat- ment of the NXT logo on that new two-way zipper.
“Whether it’s a cushion, a back support, or a wheel- chair, we know aesthetics matter,” Speight said. “It matters in almost every industry. But when it comes to medical devices, the end user often doesn’t have a lot of control of the product they can obtain. Whether you’re slotted for a K0005 wheelchair or for a basic cushion, wherever you fall within funding limits, you don’t have
a lot of control. So within that category, if you can find
a product that appeals to you, it allows for a bit of that control to be placed back in the end user’s hands. They can choose their preference. That can mean a lot.”
“It was a team effort and a fun project,” Villeneuve said of the refresh. “It was interesting to have marketing immersed in this project, because it can really make a difference.”
“When it’s an unoccupied piece of seating, I think there’s something slick, functional and modern about it,” Goodenough said of the NXT lineup. “But at the end of the day, there is a person who uses it, and they’re first and foremost.” m
—Laurie Watanabe
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