Page 9 - Mobility Management, January 2018

“So I saw this as a vehicle to reach a broader audience, to promote dialog and to really drive some outside-in thinking. But also to provoke people in this industry, whether it’s to have discussion with us at Numotion or to have discussions with other constituencies that other companies work with. I just think we really need to be talking about where we think we can take this industry to better the experience for the end user rather than constantly talking about today’s problems transactionally.”
Swinford said he isn’t ignoring current CRT challenges, but used the white paper to also take a broader view of the landscape.
“We have to solve today’s problems today,” he said. “But if we’re never talking about where we want to take this industry collectively and how we really need to work across boundaries and collaborate, it’s going to be tough to get there.”
Provoking Dialog
Swinford said he doesn’t mind if people don’t agree with every point the paper makes.
“I wouldn’t be surprised if some people interpret some of the points differently; that’s absolutely ne, with the intent of provoking dialog and idea generation on where we can take this industry,” he said. “Where do we need to improve this industry, especially so end users bene t? They deserve the best technology, and they deserve the fastest response times and the fastest turnaround times. They deserve to live life to the absolute fullest.”
In addition to being food for thought for CRT providers, clinicians, manufacturers, referral sources, and even end users, Swinford hopes funding sources will read the paper and provide feedback.
“The [stakeholder] that’s often not part of the dialog as we look at innovation in our industry is payors,” he said.
Every one of our customers looks outside of our industry when comparing the service experience they have within our industry
“I think payors are at the core of the process that we manage through, and we’ve started having some very encouraging, strategic discussions and ongoing partner- ship discussions with some of our most strategic payors around ways we can change the process and ways that we can change this industry to better serve their bene - ciaries, our end user customers. It’s exciting.”
Swinford said the white paper has been distributed to Numotion employees, and he hopes other stakeholders will also take time to read it.
“I just think we in this industry have the opportunity to improve the lives of the customers we serve,” Swinford said. “In the three and a half years I’ve been in this industry I’ve become so passionate about it. I can see why so many people have never left. Because it’s an incredibly important industry in terms of the customers that we serve, and it’s very rewarding when we can bring the best technology and processes to bear and enable people to be mobile and independent.
“And it’s really frustrating when processes or the things in between — the hand-offs between these different constituencies — become inef cient and end users are the ones who suffer. That’s frustrating to see.”
The white paper is being widely distributed and is available for download on the Numotion Web site (Numotion.com/Transforming CRT). Numotion also created an e-mail address (TransformingCRT@numotion. com) speci cally to encourage and collect white paper comments.
“I will be sharing [the paper] personally with some of the companies and individuals who I think share these values, share this perspective, who we could partner with to really try to advance this agenda,” Swinford said.
“I’m open to hearing other people’s ideas on what they think are opportunities to improve the industry and opportunities to collaborate across different boundaries. I hope it acts as a basis for dialog around how this industry is ripe for transformation.” m
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