Page 8 - Mobility Management, December 2017

Buyer’s Guide 2018
EDITOR’S NOTE
Buyer’s Guide 2018
mobilitymgmt.com Volume 16, No. 12
December 2017
On the Rise
Per square inch, no page in this magazine gets fussed over, talked over, labored over more than our front cover. For every cover that actually goes to press, there are six to eight concept covers that go no farther
than a rst draft. But that’s okay; creating covers is fun.
Unless we’re creating a buyer’s guide cover.
It’s tough to create an appealing cover that has to last all year, yet be
generic in tone. If you succeed, your reward is doing it again 12 months later. Yay.
Mobility Management starts its 17th year in publication in 2018. That’s a lot of magazine covers, which is great. And a lot of generalized buyer’s guide covers, which is...okay. Not every cover can depict something as fascinating as
microclimate* or spasticity & seating*, right?
But this year, something happened on the way to our usual politically
correct, conservative and, ahem, slightly boring buyer’s guide cover.
I thought of carbon ber, titanium and aerospace aluminum.
I pondered pediatric clients and aesthetics and new options for early-
intervention mobility.
I wondered what the next horizons will be for tilt, recline and seat elevation,
now that options such as anterior tilt and seat elevation + driving exist. I thought about the power bases that will support those innovations.
Then I contemplated all the ways that clients can operate those power bases and those seating systems, even if their voluntary movement is relegated to a ngertip or a chin. I thought of studies being done to capture success stories, to measure outcomes, and to prove that the work you do every day is making a difference. That it’s keeping people
in their communities and out of facility living. That it’s preventing hospital stays and surgeries. That it’s putting clients in settings we wouldn’t have imagined would be possible just a generation ago: Places like classrooms, playgrounds, cars, airplanes, boardrooms and Capitol Hill.
I realized all that, and remembered goals like a separate Medicare bene t category, and — we created this cover that says, CRT on the Rise.
In the past, I might have been more conservative, and that cover blurb would likely have been CRT on the Move. But I look at your innovation, your achievements, your passion, and I think: Nope. We are rising.
Thanks for inspiring your clients, your referral sources, your payors (and me) to keep looking upward and to keep moving forward.
Laurie Watanabe
(949) 265-1573
Sydny Shepard
Wendy Byle Byle Design
Charles Johnson Marlin Mowatt
Karen Cavallo
(760) 610-0800
Caroline Stover
(323) 605-4398
INFRASTRUCTURE SOLUTIONS GROUP
Editor Content Editor
Design Production Coordinator
Director of Online Product Development
Group Publisher Integrated Media Consultant
President & Group Publisher Group Publisher Group Circulation Director Group Marketing Director Group Social Media Editor
Chief Executive O cer Chief Operating O cer Chief Financial O cer Chief Technology O cer
Executive Vice President
Executive Chairman
REACHING THE STAFF
Kevin O’Grady Karen Cavallo Irene Fincher Susan May Sydny Shepard
Rajeev Kapur Henry Allain Craig Rucker Erik A. Lindgren
Michael J. Valenti Je rey S. Klein
Sta may be reached via e-mail, telephone, fax, or mail. A list of editors and contact information is also available online at mobilitymgmt.com.
E-mail: To e-mail any member of the sta , please use the following form: FirstinitialLastname@1105media.com
Dallas O ce (weekdays 8 a.m. - 5 p.m. CT) Telephone 972-687-6700; Fax 866-779-9095 14901 Quorum Drive, Suite 425, Dallas, TX 75254
Corporate O ce (weekdays, 8:30 a.m.-5:30 p.m. PT) Telephone 818-814-5200; Fax 818-734-1522
9201 Oakdale Avenue, Suite 101, Chatsworth, CA 91311
*Yes, these will be Mobility Management stories in 2018!
6 DECEMBER 2017 | MOBILITY MANAGEMENT
Laurie Watanabe, Editor lwatanabe@1105media.com @CRTeditor
MobilityMgmt.com
EDITOR’S NOTE
ARROW IMAGE: ISTOCKPHOTO.COM/CREATIVE-TOUCH