Page 19 - Mobility Management, October 2017

50-Year Milestones
Today, 50 years after a humble beginning, Permobil is a giant in the complex rehab technology industry — one that manufac- tures not only individually made power wheelchairs, but also custom-made ultra- lightweight manual chairs and complex seating, thanks to acquisitions of TiLite and ROHO over the past few years.
Dr. Per Uddén
In March, the company launched Permobil Cares, a non-profit whose goals include closing the access gap between people with disabilities and the tech- nology that could improve their lives. Asked what topics were most important
to him at Permobil’s 50th anniversary, Jackson mentioned the foundation first. The company makes a donation to the foundation for every Permobil chair, TiLite chair and ROHO cushion it sells.
Permobil has many milestones in its history — Jackson pointed out that the company manufactured the first front- wheel-drive and mid-wheel-drive power chairs in the industry, has always offered integrated powered seating with its power bases, and introduced seat eleva- tion and, most recently, anterior “Active Reach” tilt. But Jackson said Uddén’s philosophy and spirit continue to impact the company’s direction.
“We still think about that every single day, that statement, about people with disabilities having access to the same technical standards as we have in our everyday lives,” he said. “We never lose sight of that, and we feel that’s part of our job. We have to be an advocate for the end user, and one of the ways to do that is to bring more technology to them.”
That includes technology that isn’t necessarily funded when Permobil
launches it.
“The seat elevator has a code for
Medicare, but there’s no allowable for it,” Jackson pointed out. “We think Active Reach is just as important as the seat elevator. We bring a lot of technology to the market, even though there’s no clear path to funding.
“If you look at everything, the inno- vation we bring to each user — we try to put ourselves in these chairs, and we have a lot of friends who are in chairs. They tell us what they want, not what the codes will pay for, necessarily. That’s part of the challenge, to be able to bring that technology to market, in a market where there’s no additional funding that’s coming out of Medicare. It’s a difficult thing. But we still think it’s our responsibility.”
Jackson paused, then added, “It goes back to Per Uddén. We don’t take no for an answer, so to speak. If there’s technology that needs to be done, we want to do it.”
You can imagine the company’s founder, who passed away in 2002, nodding in approval.
“There’s So Much to Do”
Starting in October, when Permobil officially turns 50, there will be celebra- tions in Sweden and at Permobil’s North American headquarters in Lebanon, Tenn.
Jackson said other forms of celebration involving consumers and the complex rehab industry are being planned. Half- jokingly, he said of the upcoming festiv- ities, “Permobil is known for our parties, so it won’t be small.”
Sure. This is the company, after all, that commemorated its new Lebanon facility in 2011 by inviting most of the International Seating Symposium over for dinner and a concert by a KISS cover band.
Jackson took a more serious tone regarding future goals for Permobil.
“We plan to continue to expand, not only with more products that we can put into our portfolio, but geographically as well,” he said. “There’s so much to do,
to be quite honest. If you look at what rehab is in China, for instance, or what rehab is in South America, they are still at the beginning stages, which is 25 years behind the United States.”
“We think we can get in there early and help shape the funding systems, like
Permobil sold 47 units of this power chair design.
Per Uddén did. They don’t have a Craig Hospital or really top-notch rehab. A lot of times, they think rehab is just a ROHO cushion. It’s our job to help teach them and train them and further that science.”
But while Permobil’s future is a global one, Jackson said the company remains dedicated to each individual consumer with unique seating and mobility needs. Permobil regularly welcomes end users and family members who drop by to visit in Lebanon.
“A lot of people do that,” Jackson said. “They want to meet the person that built their chair. And the builders love that. An end user was going to Walt Disney World, and he stopped by to meet us and pick up his new power chair. It’s really pretty fun.”
For those Permobil customers, and Permobil customers on the professional side, Jackson had a simple message: “We want to absolutely thank them: all the ATPs and clinicians, and especially the end users,” he said. “They stuck with us for 50 years. We couldn’t have done it without their support, we really couldn’t. If they didn’t believe in our product and our company and our people, we just couldn’t do it.”
“As we move forward,” Jackson added, “I hope we do everything in our power to continue to gain and keep their support. We don’t take anything for granted. We want to win their support and do the job that we can do each and every day, and make the products that inspire them and that they believe in.
“We just thank you, more than anything.” m
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