Page 14 - HME Business, November/December 2021

Many DME pharmacies side-step offering reimbursable wound care products, but an expert explains why wound care might be much more approachable than they think.
WOUND CARE:
DME pharmacies often represent a lifeline provider of home medical products and services in their local communities, but sometimes they might miss an im- portant healthcare category because of perceived roadblocks to entry. A classic example is wound care.
Why? Wound care offers a lot of opportunities for DME pharmacies to expand their range of care services within the communities they serve, along with their revenues. But there are a lot of reasons why those pharmacies
might initially hesitate.
And hesitating is a bad move not only in terms
of community service but from a dollars and cents point of view, as well. The global wound care market will expand at a compound an- nual growth rate of 4.3 percent from $33.9 billion in 2017 to $45.5 billion by 2024,
A Misunderstood Opportunity
6 DME PHARMACY | December 2021
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