Page 11 - HME Business, November/December 2021

Contents
4 Medicare’s New
Infusion Benefit
CMS has deemed a new infusion benefit that can be an opportunity for DME pharmacies. But it’s important to understand how the benefit works and how accreditation plays a role.
5 Accreditation Strategy
Don’t look at DMEPOS accreditation as an obligation. Rather, consider how you can leverage its strategic value both in your internal
procedures and in your healthcare marketplace.
6 Misunderstood Opportunity
Many DME pharmacies side-step offering reimbursable wound care products, but an expert explains why wound care might be much more approachable than they think.
9 Must-Stock Retail DME
What HME/DME items should be sitting on your retail shelves? We take a look at some key product categories that any pharmacy specializing in DME should offer.
14 DME Pharmacy Marketplace
A collection of some recent products on the market that DME pharmacies might consider adding to their shelves.
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December 2021
hme-business.com EXECUTIVE EDITOR & PUBLISHER
December 2021
Helping pharmacy owners and operators expand their DME businesses.
A SPECIAL PUBLICATION FROM
SIMPLIFYING
EDITORIAL STAFF ART STAFF
David Kopf
(949) 265-1561
Laurie Layman
Teresa Antonio Marlin Mowatt
Rick Neigher
818-597-9029
Randy Easton
678-591-2822
SENIOR ART DIRECTOR
PRODUCTION STAFF
PRODUCTION COORDINATOR
ONLINE STAFF
DIR. OF ONLINE PRODUCT DEVELOPMENT
SALES STAFF
GROUP SALES MANAGER INTEGRATED MEDIA CONSULTANT
EDITORIAL ADVISORY BOARD
Wound Care
DME pharmacies can tap into a solid opportunity. Page 6?
ALSO INSIDE
• Medicare’s New Infusion Benefit. Page
• Using Accreditation Strategically. Page • Must-Stock Retail DME Products. Page
• DME Pharmacy Marketplace. Page 14
4 5 9
Steve Ackerman
President Spectrum Medical
Jeffrey S. Baird, Esq.
Chairman of the Health Care Group of Brown & Fortunato, P.C.
Cara Bachenheimer
Lobbyist/Government Affairs for Brown & Fortunato, P.C.
Rob Baumhover
Director of Retail Services for VGM Retail Services
Ty Bello, RCC
President and Founder Team@Work
Sandra Canally
President
The Compliance Team Inc.
John Letizia
President of Laurel Medical Supplies Inc.
Joe Lewarski
Vice President of Global Respiratory and Sleep Drive Devilbiss
Josh Marx
INFRASTRUCTURE SOLUTIONS GROUP
PRESIDENT & GROUP PUBLISHER GROUP CIRCULATION DIRECTOR GROUP MARKETING DIRECTOR
CHIEF EXECUTIVE OFFICER CHIEF FINANCIAL OFFICER CHIEF TECHNOLOGY OFFICER EXECUTIVE VICE PRESIDENT
REACHING THE STAFF
Kevin O’Grady Irene Fincher Susan May
Rajeev Kapur Sanjay Tanwani Erik A. Lindgren Michael J. Valenti
Managing Director, Sleep & VP of Business Development, Medical Service Company
Trish Nettleship
Vice President of Marketing, Brightree LLC
Faisal “RJ” Poonawala
President
Spring Branch Medical Supply
Ron Resnick
President
Blue Chip Medical Products Inc.
Tom Ryan
President and CEO AAHomecare
Rose Schafhauser
Executive Director
Midwest Association for Medical Equipment Suppliers
Gary Sheehan, MBA
President and CEO Cape Medical Supply
Wayne van Halem
President and Founder The van Halem Group LLC
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December 2021 | DME PHARMACY 3