Page 4 - DME Pharmacy, April 2021

Representing 50 percent of the population, women have
unique needs that require unique products and services that DME pharmacies can provide. That said, pharmacies must also strive to provide knowledgeable, top-shelf care. What goes into accomplishing that?
WOMEN’S
HEALTH
AND COMMUNITY PHARMACIES
By David Kopf
Photo © Rawpixel/depositphotos.com
The primary business imperative for today’s DME pharmacies is ensuring that they diversify their revenues and services and reinforce their status as a healthcare hub for communities. Moreover, they can’t properly execute on those initiatives without providing the right mix of women’s health products and services.
Pharmacies must create a business that strives to provide 4 DME PHARMACY | April 2021
top-shelf care and products for patients and referral partners alike. And that means laying a solid foundation in terms of market understanding, staff expertise, customer care and resources.
To help us take a closer look at what’s involved, Nikki Jensen, vice president of Essentially Women (www.essentiallywomen. com), the division of VGM & Associates that providers education, networking and group purchasing for businesses that provide
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