Page 8 - HME Business, September/October 2020
P. 8

Editor’s Note
So... What’s a DemoCast?
We’ve struck on a new way to serve up product information to providers, and it really delivers.
Volume 27 Number 6 September/October 2020
There’s a point of pain in the industry that’s been caused by COVID-19, and I think in trying to help alleviate that pain, we’ve hit on an exciting new service that I want to tell you about.
So what’s the point of pain? The COVID-19 public health emergency has made it all but impos- sible for vendors to and HME providers to meet
up and discuss new and compelling products and business services. It’s even forced the cancella-
tion or postponement of events across the HME industry, which only exacerbates the problem.
For an industry that provides products to their clients, not being able to learn about new offerings in the marketplace is, to put it mildly, a less-than- ideal situation.
Enter the DemoCast
That’s why we’ve introduced our latest online learning service: The HME Business DemoCasts. The DemoCasts leverage our webinar platform to let HME products and service vendors present
either five or 10 minutes of video content about their products. Then, the presenters of the longer, 10-minute videos can engage the audience for up to five minutes of live Q&A (and of course they can engage in further Q&A after the webinar). We typically have approximately six vendors per HME Business DemoCast so that we have a good array of products and services for the audience, but with enough time to get some solid, in-depth under- standing of the product.
Consider it a mix of the best parts of a trade show expo and a really good in-service mixed together. Best of all, registration for our DemoCasts is free to HME providers.
So far, we have produced four DemoCasts that have included products for a variety of vendors:
Accreditation Commission for Health Care Brightree
Compliance Team
Drive DeVilbiss Healthcare
Fisher & Paykel Healthcare Inc. McKesson Medical-Surgical Medline Industries Inc.
Philips Respironics
Prochant Inc. SleepGlad
Synzi
Tranquility Incontinence Products Universal Software Solutions Inc. Western Medical
That’s demos from nearly 15 vendors that required no driving, no scheduling or any other hassle. Missed those DemoCasts? No problem. You can head over to HME-business.com/democast and watch them as archives. All the presenter contact information is provided in case you want to follow up and ask additional questions.
More to Come
And we’re not stopping. Already we have another DemoCast slated for Oct. 29 and another for Nov. 5 that are part of our special Product Launch event, which includes the Product Launch 2020 feature in this issue (see page 18), as well as the DemoCasts, social media coverage and special editions of e-Source, our weekly enewsletter service.
For those Product Launch DemoCasts, we already have the following companies lined up:
Stander Inc.
Accreditation Commission for Health Care LifeWalker Mobility Products
CareCredit
Brownmed Inc.
How do you register for those DemoCasts? It’s easy. Go to the aforementioned HME-business. com/democast and enter your details and you’re good to go. We’ll send you updates and links as the events approach?
How do you find out about future DemoCasts? The best way is to go to HME-business.com and subscribe to e-Source, as well as follow us on social media via @hmebusiness. Hope you enjoy the shows!
David Kopf
Publisher & Executive Editor HME Business
Executive Editor
Publication Design Production Coordinator
Director of Online Product Development
Publisher
Group Sales Manager
David Kopf
(949) 265-1561
Laurie Layman Teresa Antonio
Marlin Mowatt David Kopf
(949) 265-1561 Rick Neigher (818) 597-9029
EDITORIAL ADVISORY BOARD
Steve Ackerman
President Spectrum Medical
Jeffrey S. Baird, Esq.
Chairman of the Health Care Group of Brown & Fortunato, P.C.
Cara Bachenheimer
Lobbyist/Government Affairs for Brown & Fortunato, P.C.
Rob Baumhover
Director of Retail Services for VGM Retail Services
Ty Bello, RCC
President and Founder Team@Work
Rob Boeye
Executive Vice President of HME Brightree LLC
Sandra Canally
President
The Compliance Team Inc.
John Letizia
President of Laurel Medical Supplies Inc.
Joe Lewarski
Vice President of Global Respiratory and Sleep Drive Devilbiss
Faisal “RJ” Poonawala
President Spring Branch Medical Supply
Ron Resnick
President Blue Chip Medical Products Inc.
Tom Ryan
President and CEO AAHomecare
Gary Sheehan, MBA
President and CEO Cape Medical Supply
Wayne van Halem
President and Founder The van Halem Group LLC
INFRASTRUCTURE SOLUTIONS GROUP
President & Group Publisher
Group Circulation Director Group Marketing Director
Chief Executive Officer Chief Financial Officer Chief Technology Officer
Executive Vice President
REACHING THE STAFF
Kevin O’Grady
Irene Fincher Susan May
Rajeev Kapur Sanjay Tanwani Erik A. Lindgren
Michael J. Valenti
Editors can be reached via e-mail, fax, telephone, or mail. A list of editors and contact information is at www.hme-business.com.
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6 HMEBusiness | September/October 2020 | hme-business.com
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