Page 8 - HME Business, March 2020

WEBINARS
More industry intelligence is available at hme-business.com.
FREE On-Demand Webinars
The HME Business web site is currently offering several free webinars to help you improve your business and tap into new opportunities:
Slated for March 24, “2020: The New Sales Frontier,” will cover proactive sales enablement strategies powered by referral data analytics and business intelligence. This will be presented by high-energy sales and management coach
Ty Bello, president and founder of Team@ Work, and free to attend thanks to our sponsor, PlayMaker Health.
In “Fortifying Patient Relationships and Expanding Reimbursement Through Engagement,” a panel of expert speakers discusses how providers can implement patient engagement technology and apps to help boost patient therapy compliance, simplify ordering resupplies, and customize patient communica- tions. You can watch this webinar archive free thanks to sponsors McKesson Medical-Surgical.
HME providers know that CBD products can help them diversify their revenues while helping various patient segments they already serve, but they might not know how to get started.
In “A CBD Roadmap for HME Providers,” Kyle Lazernik, the Senior Director of Healthcare at Green Roads, explains everything providers need to know about CBD to start offering it to their patients. This archive is free to listen to thanks to sponsor Green Roads.
Learn more about and watch all HME Business webinars at hme-business.com/ webinars.
News / Trends / Analysis
CareCentrix Modifies
Co-Pay Collections Policy
After AAHomecare encouraged it to modify a stricter policy,
CareCentrix shares rule revisions for providers with outstanding balances.
After payer relations outreach from
the American Association for
Homecare, CareCentrix has shared details on how it will modify a previously released payment policy for 2020 that would have impacted providers of sleep therapy equipment and supplies, as well as their patients.
Earlier, CareCentrix implemented a policy starting on Jan. 1 that withheld payments to providers with PAP and PAP supply patients that had co-pay balances of longer than 180 days. AAHomecare registered concerns with CareCentrix regarding the policy and asking for details on the scope of how it will impact providers and patients.
CareCentrix then provided potential impact reports for individual providers and is offered one- hour online training sessions to help them under- stand and adapt to the policy change. CareCentrix also shared information on patients that will be impacted by the policy change.
After reviewing that information, the association encouraged CareCentrix to modify, and CareCentrix informed the association that it planned to make the following modifications to its suspension policy:
• PAP Rentals – If a patient’s account is not suspended prior to the initial rental of PAP equip- ment, then rental, PAP repair, and PAP replace- ment payments will not be interrupted. CareCentrix requests providers temporarily suspend PAP supplies until patients establish payment arrangements and
payments made to PAP
will not provide authorization for these supplies.
• The suspension policy will not affect patients
who are on other life-sustaining services, such as oxygen. CareCentrix will develop and share a complete list of corresponding HCPCS codes.
• Notification of suspension will be shared through the HomeBridge provider portal. Effective March 17, providers will be notified during the authorization process in real-time if the patient is in a suspension state now or in the past. Effective in April, real-time notification during the authorization process will be expanded to include patients with a future suspension date. Additionally, Providers can download a list of patients flagged for suspension with suspension dates at least 60 days in the future through HomeBridge.
In a public statement, AAHomecare noted that it appreciated that CareCentrix had “given serious consideration” to feedback on the original policy change’s impact on patients and providers, and had “worked to reduce these impacts.” However, the association maintained that payments for PAP supplies should not be interrupted for patients with co-pay balances. AAHomecare added that it would continue to engage CareCentrix on that point.
PEOPLE IN HME
PlayMaker Health Names New CEO, Chief Revenue Officer
Healthcare sales and marketing software company PlayMaker Health is reorganizing its leadership structure, including appointing a new CEO and chief revenue officer.
John Griscavage, who has served as CEO of PlayMaker since 2014, will take on a new posi- tion as executive chairman and focus on driving “organizational strategy and growth initia- tives,” according to a public statement from the company.
Gregg Boyle has been promoted to CEO after serving as vice president of engineering for more than two years, during which he oversaw
PlayMaker’s acquisition and integration of data analytics platform viaDirect as well as several product launches. In addition, Holly Miller,
the vice president of sales and marketing, will become chief revenue officer in the new corporate structure.
“It has been a tremendous honor to serve as CEO of PlayMaker for the past five years, and I am incredibly proud of what our team has accom- plished together,” Griscavage said.
Miller’s role will include a broader focus on driving “rapid market growth and penetra- tion,” PlayMaker said in its announcement. In
a statement, she said she is thrilled to take on the new role and ensure that leadership and sales teams have the insights they need to grow business.
Boyle said that the leadership changes mark a new acceleration for the company’s growth.
“As the market demand and competition grows in the post-acute space, PlayMaker Health is focused on strategically positioning our software and mobile-first CRM to deliver even greater impact
on the sales and marketing performance of home health, hospice, HME, and infusion providers,” Boyle commented.
6 HMEBusiness | March 2020 | hme-business.com
Management Solutions | Technology | Products