Page 18 - HME Business, May 2019

Ideas for Growth
18 HMEBusiness | May 2019 | hme-business.com
Management Solutions | Technology | Products
Today’s oxygen game is about squeezing more profit out of existing revenues — which is
no easy feat. However, industry experts have assembled more than
30 tips that will hopefully help you widen your margins and bring in
a win.
By Holly J. Wagner
By now you’re thinking you’ve heard every possible piece of advice for making the most of your oxygen business. You can’t grow a prescription-based market, you’ve shifted every appropriate patient from tanks to a POC and you just feel like you’ve done all you can.
Maybe you have. But just in case you’ve missed a suggestion, HMEB consulted some industry experts for their advice on how to squeeze profits out of thin air. We’ve broken those suggestions down to bite-sized pieces so you can catch up on anything you’ve missed, or get started without getting overwhelmed.
Credit where credit is due: Experts who helped in this checklist, noted with initials at each item, are:
• Victoria Marquardt, CEO of OxyGo
• Heather Osborne, senior field marketing manager – internet channel for Philips
• Frank Lazzaro, director of global product management for respiratory telehealth and oxygen therapy at Philips
• Colton Mason, senior vice president of Supreme Medical
• Dave Pugh, regional vice president of respiratory at Drive Medical
• Aaron Sivley, territory manager for Alabama at Drive Medical