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hme-business.com
DME Pharmacy | December 2018
Rx 5
SHOWCASING
There are some categories of DME products that have proven themselves to be top performers when it comes to retail sales. How can DME pharmacies showcase them so that they’re sure to boost the bottom line?
By Leila McNeill
RETAIL DME items give pharmacies a solid opportunity to bolster their cash flow and grow revenue. Just like their dedicated HME/DME provider cousins, DME pharmacies can streamline the transaction between patient and provider by removing Medicare, private payor insurance carriers or any other third-party payor. By offering HME products that fall outside of Medicare-funded items, pharmacies are able to
provide higher-quality, custom-fit and style-forward products that better suit individual customers.
Overall, integrating a retail DME strategy benefits both the provider and patient: The pharmacy can increase its margins by offering patients a broader range of HME products that are not funded by Medicare or a private insurance. But in order for pharmacies to make a return on a retail model, they must
DME’s Retail Superstars
