Page 26 - HME Business, May 2018

Retail
Product Solutions
By David Kopf
Retailsalesare allaboutproduct.Cashsalesitemshavetoappeal to specific customers needs, and their appeal must be obvious. With HME pro- vider staff as busy as they are, it is critical that the product truly sells itself.
That means providers must stock product offerings that attract clients with clear and obvious benefits. Ultimately, patients should take one look at these sorts of products and think, “now why didn’t I think of that?”
And if the products are packaged in an eye-catching fashion, and the product design is attractive, then the provider has something solid it can stock with reasonable confidence that it will entice customers to buy it.
That’swhatwecallbeing“retailready,”andthereareawidevarietyofproducts that fit the bill. Moreover, they come across a wide spectrum of HME product offerings. They could be home access items, aids to daily living, bath safety offering, or related to other “core” HME categories. The key is that they’re being sold on a cash basis.
Bearing that in mind, we’ve collected a number of “retail ready” product offer- ings that should easily round out any provider’s line up of cash sales offerings. Let’s take a look:
CPAP battery doubles the life of its predecessor
Z1 Extended Life Battery
• New battery fits HDM’s Z1 PowerShell and holds twice the charge of the original Z1 Overnight Battery.
• The Lithium-Ion Battery Pack has a 99.4 Wh capacity and weights 15.5 oz (440g).
• For owners of the original PowerShell and battery, HDM is offering free factory up- grades to the PowerShell with the purchase of a new Extended Life Battery.
Human Design Medical
(855) 436-8724 ext. 101
www.hdmusa.com
Stairlift offers premium features at a competitive price Pinnacle SL300 stairlift
• Features include no needed maintenance, compact dimensions, lengthy operation during power outages and the automatic/ mechanical folding rail option.
• Has 300 lbs. lifting capacity and includes a simplified chassis, oversized footrest and compact seat.
• A patented Nylon polymer gear with helical work drive featuring six points of contact for maximum stability and a smooth ride
Harmar
(800) 833-0478
www.harmar.com
A new level of travel scooter maneuverability
Jazzy Zero Turn
• Two-motor drive and patent-pending iTurn Technology give scooter a tight 38 in. turning radius.
• Four-wheel scooter has the maneuverability of a three-wheel scooter.
• Other features include independent CTS suspension, LED marker lights, extended- range batteries, under-seat storage, and feather-touch disassembly
Pride Mobility Products Corp.
(800) 800-8586
www.pridemobility.com
Compression wrap allows for total leg coverage COMPREFLEX KNEE
• Easy to don and doff, inelastic wrap features 20-50mmHg of gradient, short-stretch compression from the same garment.
• Comfortable compression straps are easy to reach because they wrap around the front of the knee.
• Inner stretch panel allows simple donning and doffing and the butterfly strap can be worn over the patella for covered flexibility.
SIGVARIS Inc.
(800) 322-7744
www.sigvarisusa.com
Pippa Toe Post Sandal
• Lightweight, flexible EVA midsole absorbs shock, reducing stress on feet, ankles and knees.
• Orthaheel Technology is biomechanically designed to hug arches and support feet, and built-in orthotic is shown to be effective in helping to treat heel pain (plantar fasciitis).
• Durable rubber outsole with a patterned tread provides traction on a variety of surfaces.
Vionic Group
(888) 882-7954
www. vionicshoes.com
Non-compression knit sleeves and gloves offer discrete skin protection Limbkeepers
• Line of sleeves and gloves lets patients protect thin, fragile skin from abrasions, skin tears and bruising.
• Colorful sleeves are lightweight and made with “four-way rebound stretch” so they fit snugly while cushioning the limbs.
• Latex-free, sport technology yarns provide moisture management and permanent antimicrobial features to help maintain skin integrity.
Limbkeepers
(860) 304-3250
http://www.limbkeepers.com
26 HMEBusiness | May 2018 | hme-business.com
Management Solutions | Technology | Products