Page 20 - HME Business, January 2018
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                                          Sleep Strategy
but live assistance still must be factored into the resupply program. The provider can either offer that help on-staff our outsource it, but the provider must strike a balance between technology-based cost savings and service that includes a human touch. Otherwise they could be shooing off patients they spent a consid- erable amount of time and money to win over in the  rst place.
Comfort Remains King
There have been a variety of innova- tions when it comes to sleep therapy over recent years. The technology behind PAP devices has grown so nuanced that it can help assist an OSA patient’s breathing in essentially custom- ized fashion. Patient monitoring systems allow providers and physicians to pinpoint patients’ speci c problems and  ne-tune their care. Patients have their own technology tools to manage their conditions.
However, at the end of the day,  t remains king in terms of fostering compliance. The format of the mask, the cushioning, the straps, the tube, the ease of donning and dof ng the mask, adjustability — all of these elements of a mask are make-or-break factors when it comes to therapy compliance. If the cushions don’t feel right, the patient won’t use the mask. If the adjustability is  nicky, the patient won’t get the full bene t. If materials feel weird to the patient, the mask will sit on the night- stand. Comfort remains king.
Which is why providers must stay on the lookout for new masks through the next 12 months. Now is not the time to be married to one manufacturer over all the others. Providers must take a more agnostic approach and constantly try and test out new masks to see if they work better for their patients. At the end of the day, it’s the patient who will call the shots, because if that patient doesn’t like his or her mask, that patient will move on down the road.
Sleep Patients Are on the Go
Sleep device manufacturers are keenly aware of the fact that sleep therapy patients need to travel and want to
take their devices with them. Patients
are looking for smaller, more portable devices with longer lasting batteries that they can not only use in a hotel room, but on cross-country, red-eye  ights, as well. Fortunately vendors are responding
   Sleep Products That Will
Help Fuel Your Business
Through 2018
By Sydny Shepard
When it comes to the fundamentals of sleep business success, embracing tech- nology is of the utmost importance. Whether it’s a better mask or patient monitoring technology, technology increases compliance, which is the name of the game when it comes to sleep therapy.
Comfort is another key to success in both compliance within the market. Patients that need assistance in breathing while sleeping will go with the provider that has a selec- tion of devices and re-supply items that
will help them rest peacefully and without fuss. Stocking products that ensure a sound, comfortable night’s rest creates customer relationships that will last a lifetime.
And patients want in on that technology landscape. The industry has become more connected and data-driven as a re ection of the world as a whole. Patients are more inclined to buy a product if they can use a smart phone app to track their nightly data and connect with their physician.
Here are some of the latest products that will help your business harness the tech- nology strides being made in sleep therapy:
Reliable, convenient sleep therapy on-the-go
Another travel
PAP device, the
DreamStation Go is a
discreet, slim-pro le
device weighs less
than two pounds. The
unite features a built-in
power supply that
helps to limit the number of components to pack. At half the size of Philips’ previous generation devices, DreamStation Go delivers the same clinically-proven performance and comfort for reliable, convenient therapy on-the-go.
Philips Respironics
(800) 345-6443
www.usa.philips.com/healthcare
Resupply management program combines technologies into one Brightree announced the launch
of Brightree ConnectPRO, a
powerful resupply management
program that combines all of its
technology, services, and data
analytics into one time-saving
solution. Brightree ConnectPRO
includes: Brightree Connect, the industry leading patient contact management software solution, Performance Concierge Services focused on optimizing the Brightree Connect software solution, Revenue Cycle Management Resupply Intake Services which includes processing all paperwork and veri cation of bene ts, AllCall Connect, outsourced call center services and Data analytics, providing operational insights for performance improvement.
Brightree
(888) 598-7797
www.brightree.com
Tiny CPAP a game-changer for traveling sleep patients
ResMed’s AirMini packs
the company’s clinically
proven sleep technology
along with its comfort and
ease-of-use features into a
sleek, portable, pocket-sized
device. ideal for traveling.
Available with ResMed’s proprietary AutoSet functionality, the device also includes built-in humidi cation system for patient comfort. ResMed
(800) 424-0737
www.ResMed.com
CPAP mask comes in different sizes to allow optimal fit
The CM036 Deluxe Nasal Pillow
Mask comes with small, medium
and large pillows and headgear.
The mask is easy to  t, assemble
and maintain while three different
pillow sizes help to  t contour to
the face for a more comfortable
rest. The 360-degree rotational
elbow with  exible silicone tube helps the patient to maintain convenience of use while also sleeping soundly due to quiet vent design.
Sunset Healthcare Solutions Inc.
(877) 578-6738
www.sunsethcs.com
       See Sleep Products continued on page 22
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