Page 18 - HME Business, September 2017

The Distributed Provider
1. Health Mobius manages their clients’ web store, giving their clients the ability to sell thou- sands of products at retail to their customers through their own website that they set up, host and manage. Clients earn the difference
between the retail selling price and the whole- sale cost. The program costs $150 a month, with no minimum orders and free shipping on every item.
2. Health Mobius is the distribution source.
Clients can use the vendor portal to access the same cash sale products at “buying group” wholesale pricing so they can stock them in their location or sell them on an e-commerce store that the client manages.
“Our customers are not interested in becoming e-commerce experts and taking on the web ‘stuff’ – they want someone to do it for them so they can focus on their core business,” Haddad says.
According to Haddad, the key benefits of using this turnkey service include:
• A single access point to retail sales on more than 25,000 products with no minimum purchase requirements
• Not having to invest time establishing rela- tionships with multiple vendors
• Working with on-staff experts to manage your webs store and fulfillment without the need to hire additional staff
• No upfront costs
To support the turnkey program, Haddad says his company has partnered with web marketers to assist customers in promoting their business and web store to existing and potential patients, members and clients. He says they can add SEO, Google AdWords, merchant reviews, social media and blog post services. These add-on services range from $100 to $500 per month.
When it comes to selling funded products on this turnkey program, Haddad says he is still trying to figure out the best strategy.
“It is still a challenge to sell funded items through a web store,” he says. “We are still trying to figure out the non-cash sale items that can
be billed or partially billed. We anticipate being able to handle each transaction differently once the industry experts are able to come up with
a consensus or rules on how these transactions should be handled. In the meantime, the turn- key services we offer focus on the profitable, incremental cash sale items.”
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hme-business.com
“Providers
are able to
outsource their
entire CPAP
resupply,
freeing up time
they would have
spent on warehousing products and owning all the logistics
of patient re-supply.”
— Shalini Douglas, VGM Fulfillment
18 HMEBusiness | September 2017 | hme-business.com
Management Solutions | Technology | Products