Page 41 - HME Business, April 2017

minimal training on the part of the staff,” he says. “In the area of compression hosiery, these items tend to become an annuity business. Stockings need to be replaced on a regular basis, and a customer is often a customer for life.”
Underscoring the importance of compression products in a DME pharmacy is Melissa Gwozdz, marketing manager for compression goods maker SIGVARIS.
“They [compression products] can be a great cash business,” she says. “For example, just about anyone walking into a DME or pharmacy can benefit from wearing graduated compres- sion every day. You often have two different groups you can target: the patient and the caregiver. For example, an elderly patient may need graduated compression because they have tired, achy legs. Someone might bring them in who travels for work. In one visit, you have two different people who could greatly benefit from wearing graduated compression.”
Orthopedic braces for ankles, knees, wrists and neck
The basic difference in orthopedic softgoods (braces) and orthotics (soft wraps) is braces are typically used for a more severe joint ailment or injury.
“If your knee bothers you while you’re walking and you’re not a weekend warrior but you’re just looking for a little bit of relief from some knee pain, you probably want to wear an elastic knee wrap,” says Hahn. “If you’ve torn your meniscus or a ligament in your knee or you’re recovering from surgery, you prob- ably want to be in a hinged knee brace that is going to provide more support and give you more relief in terms of pain. The main difference is the severity of the support that you’re getting.”
Hahn says that tennis elbow and recently carpal tunnel are popular injuries in which
people seek out orthopedic softgoods. Back braces are popular, too, as well as a walker boot for patients who have just come out of a cast.
“The fact that patients are younger and older patients are more active and the number of injuries the physicians are seeing these days due to activity is relatively high, a pharmacy should carry the orthopedic family of products so patients can buy all these products under one roof,” he says.
Footcare sells
PediFix® guarantees it
P77 Floor Spinner on Wheels
Footcare sells.
P17 Counter-Top Profit Center
Help your customers end foot pain, and generate cash sales, keystone profits, and more doctor referrals, or we’ll buy them back.
When you carry PediFix® OTC Medical Footcare Products, you risk nothing
Dispensed by doctors for years, PediFix Medical Footcare Products relieve problems that ordinary footcare products can’t help. PediFix is so popular in stores just like yours that we unconditionally guarantee their sell- thru. If for any reason you don’t get thankful customers, new sales, profits and referrals, we’ll buy them back, any time.
Guaranteed Relief & Comfort for Your Customers —
Sales, Profits & Referrals for You
®Medical Footcare
Yes, I want to boost my cash sales, profits and
referrals, risk-free. Send me more information:
My Name ______________________________________________________________________ My Store Name ________________________________________________________________ Address ________________________________________________________________________ City ________________________________________State ______ Zip ___________________ Phone__________________________________________________________________________ Fax _____________________________________________________________________________ Email __________________________________________________________________________ In my store we carry approximately ________(#) footcare products, ________(#) footcare brands, in about ________feet of planogram space.
My favorite wholesale supplier is _____________________________________________
We prefer to buy direct
Mail to: PediFix, Dept. LHMEB417, 281 Fields Lane, Brewster, NY 10509 Fax to: 845-277-2851
See for yourself, risk-free. Boost your footcare business with PediFix. Get the latest PediFix catalog, free Referral Brochures, a Discount Savings Certificate, and free sample. Act today!
To order, or get more information,
Call: 1-800-356-8185 or 845-277-2850
FAX: 1-800-431-7801 or 845-277-2851
E-mail: info@pedifix.com
Ask your favorite authorized PediFix supplier
© 2016 PediFix, Inc. LHMEB616
®
Medical Footcare
“If near
retirement
communities,
emphasis should
be on back,
abdominal and
hernia supports,
along with wrist and knee braces. If near a high school or university, emphasis should be on sports- related supports. If near industrial area, emphasis on supports for work-related injury, such as w rist and back supports.”
— Brad Wimsatt, SAI Therapeutic Brands
hme-business.com
DME Pharmacy | April 2017
Rx 9