Page 38 - HME Business, April 2017

ORTHOPEDIC SOFTGOODS:
Branching Out
With excellent revenue potential and increasing customer needs for joint relief, orthopedic softgoods are key DME items that work well in pharmacies.
By Joseph Duffy
Orthopedic softgoods, a joint support category that includes ankle braces, knee braces and back and neck supports, have excellent revenue appeal, making them key offerings for DME pharmacies. And if you add orthotics, a category
closely related to orthopedic softgoods that includes compression hosiery and soft joint wraps, pharmacies can become one-stop shops for today’s very active and busy patients.
“A lot of our DME pharmacy customers — especially independent pharmacies — are seeing patients with needs outside of prescriptions, such as ankle braces, or a doctor may have told their patients to go
get compression hosiery because they have venous disease,” says Ernie Hahn, national account manager for orthopedic footwear company DJO Global.
According to Brad Wimsatt, director of business development for manufacturer of orthopedic and compression goods SAI Therapeutic Brands, orthopedic softgoods are excellent in-store products because they customarily command a 40 percent to 50 percent profit margin.
Rx 6 April 2017 | DME Pharmacy
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