Page 45 - FCW, July/August 2018

CITIZEN ENGAGEMENT
Citizens expect to do business online, and they expect their data to be appropriately protected. Every report of a cybersecurity breach undermines their confidence.
of the way, while also being aware of page discovery details and popularity trends. With those kinds of metrics in hand, agencies can continually improve their content and designs.
Of course, all interactions must meet security and privacy compliance, as well as user expectations. Cybersecurity is essential in an age of personalized digital services. Citizens expect to do business online, and
they expect their data to be appropriately protected. Every report of a cybersecurity breach undermines their confidence.
Strengthening and securing citizens’ digital experiences must not be optional. Since 2015, studies have shown that more than 95 percent of people interact with government agencies as much as or more than they have in the past. Without the proper attention, that number can and will drop.
Governments need to build trust through innovation, which ultimately improves their ability to create a stronger and more positive relationship with citizens. With the right solutions and capabilities in place, agencies can deliver compelling, convenient experiences to citizens.
John Landwehr is vice president and public sector CTO at Adobe.
Beyond the basics — delivering digital experiences that count.
Digital public services can provide significant efficiencies, saving time and money for governments. Citizens, however, want more. Today, they expect the best possible online experience — one that is more personalized and tailored to their needs. Our research reveals that these needs are not always understood by government departments and agencies. To learn more about what drives a positive digital experience, read the Delivering Experiences That Count report.
Learn more at adobe.com/go/global-citizen-report
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