Page 6 - FCW, Jan/Feb 2018

Modernizing content management strategies and systems helps agencies overcome the big data hurdle and realize the full value of their content.
DEFINING CONTENT
MODERNIZATION
The key to modernizing content management is transitioning from legacy enterprise content management systems (ECM’s) to modern content services platforms that unify and extend the use of digital information across the enterprise.
TURN UP THE
VOLUME
Modernization and digital transformation
are tightly linked as agencies look for
ways to ef ciently manage and use digital content, especially new types of digital assets. There has been a rapid increase in the past year:
49% saw an increase in e-mail
43% saw an increase in documents
41%
saw an increase in rich media such as videos and
social media
43% saw an increase in structured
datasets
CONTENT MANAGEMENT
HURDLES
The growing volume of data is just one content management hurdle agencies face. There are also other challenges, including integrating content into business processes and the cost of scaling and managing legacy systems. Here are the top three challenges:
Content scattered across the enterprise
Too many independent systems that store and manage content
Growing number of content types and delivery channels