Page 7 - Campus Technology, January/February 2019

INDUSTRY TRENDS
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CAMPUS TECHNOLOGY | January/February 2019
“Even administrators who are nervous about it will do a focus group before launching, and without fail the students will say this is cool and that they want it on campus. And then the administrators see it gets results. It changes student behavior in a positive way,” said Magliozzi, whose experience includes running his own tutoring company and working at a natural language processing startup.
Magliozzi describes AdmitHub as a student success company powered by AI, but he stresses that the technology is secondary. “We help schools devise a conversational strategy and deploy it. It just happens to involve a chatbot. We have to understand the main challenges and available resources at a school, so we can help them achieve their goals by directing students to the resources already on campus that happen to be underutilized,” he said. “We are not the ones getting an increase in enrollment or decrease in dropout rates, but we can nudge students to the resources that already exist on campus that we know contribute to improved student outcomes, such as a tutoring center or financial aid office. We help streamline processes that already exist and help students in the process.”
A Nudge from the LMS
Instructure, the company behind the Canvas learning management system, said there are several ways campuses are using artificial intelligence to take advantage of data from the LMS.
“One of the things we have prided ourselves on is building Canvas as an open platform, which means institutions have access to their own data,” said Jared Stein, vice president of higher education product strategy for Canvas. Some institutions are warehousing that data and applying their own data science teams to gain insights from the data. Others turn to third-party providers, such as learning analytics vendor Civitas Learning, that take advantage of the Canvas application programming interface to
Call for Entries
Are you making an impact with technology in higher education?
We want to know about it!
The 2019 Campus Technology Impact Awards call for entries is now open.
Nominations Due by April 15
For more information, go to campustechnology.com/impact.