Page 13 - Campus Technology, April/May 2017

MANAGING DIGITAL EDUCATIONAL CONTENT
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CAMPUS TECHNOLOGY | April/May 2017
GAMECHANGER
STUDENTS INCREASINGLY PREFER DIGITAL MATERIALS
As digital natives arrive on campus with years of online access behind them, preference for digital course material is on the rise.
DIGITAL NATIVES are flooding college campuses with mobile devices in hand and a lifetime of easy access to the online world. Demand for e-textbooks and multimedia courseware is coming right along with them.
Digital textbooks have long offered substantial benefits, including cost savings, mobile and multi-device access, and the ability to search content and share notes. As the market matures and publishers add features to distinguish their offerings from paper texts, including multimedia content and analytics, digital courseware offers tougher competition to the tried-and-true paper textbook. The best student success rates with digital courseware occur when a program is coordinated through the campus bookstore and adopted campus-wide—a model known as inclusive access that is becoming increasingly common.
Students clearly realize the value of digital materials. According to a study by Wakefield Research and commissioned by VitalSource®, 87 percent of students
RETHINKING HOW TECHNOLOGY IS USED IN EDUCATION
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