Page 47 - College Planning & Management, March 2018

historic gathering space opened in 1877. “The simple exercise of installing LED
floodlighting changed the quad, emphasiz- ing the building’s significance to the cam- pus,” says Heutel. “The client saw firsthand the impact lighting can have on creating a focal point that simultaneously achieves their goals for wayfinding and storytelling.”
Emphasizing landmarks like East College can be critical for helping people navigate the campus who visit each year for community gatherings, speaking and sporting events, and conferences. Lighting provides visual cues that draw the eye to important spaces and help visitors orient themselves on a campus that could other- wise be overwhelming in scale.
Lighting as Branding
The impact of lighting isn’t limited to logistical issues of security and wayfinding. Lighting helps promote a university’s brand by establishing a common architectural vocabulary and campus lighting standard.
At Saint Louis University in Missouri, the recognizable “SLU blue” is incorporat- ed in uplighting that defines its boundaries and brand across the urban campus. It’s an example of how school colors can be elegantly incorporated, whether that be in lighting posts, accent rings on bollards,
or uplit portions of a luminaire. These elements then work in concert with the streetscape to create an identifiable design standard for lighting and landscaping.
“The cadence of the trees, paving pat- terns, style of brick, and lighting selections are part of a common design language that provides the foundation for future campus growth,” says Heutel. “When a campus expands, those design standards create familiarity.”
Where to Begin?
Acknowledging the need for improved lighting to address these concerns is one thing. But where to begin for an adminis- trator or campus architect?
First, it’s important to determine the scope of the project. Explore whether you
have the budget to reimagine lighting across the campus as part of a master plan- ning exercise, or if you need to identify key projects that can be done incrementally to align with planned campus improvements or new building projects.
A recent project at Rice University in
Houston involved the latter. While univer- sity administrators had determined the specific luminaire they wanted to use at the time the RFP was distributed, they hired an architectural lighting partner to advise on how and where to incorporate addi- tional security lighting without detracting
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MARCH 2018 / COLLEGE PLANNING & MANAGEMENT 45