Page 12 - College Planning & Management, January 2018

Technology INNOVATIONS FOR EDUCATION
PHOTOS COURTESY OF GEORGIA INSTITUTE OF TECHNOLOGY
Digital Signage: Bigger Thinking Equals Bigger Audiences
Advances in digital signage technology are bringing exciting opportunities to college and university campuses.
BY TOM STIPES
WITH EACH PASSING QUARTER, exciting advances in technology find a way into the minds of our visionary inventors, into the vacuum of
research and development, to the digital trade publications and social media and, of course, into our homes, offices, cars, and pockets. It’s all happening at a dizzying pace: IoT, AI, autonomous vehicles, Smart City, Smart Campus, and the awesomeness of the uber-connected world.
As consumers, it seems we are as digitally connected as we
want to be; with our devices and the apps we choose to help us better communicate, travel, shop, learn, and so on. Staying on that bleeding edge is a priority for many tech-centric people—and no- where is that more important than on the modern college campus.
Higher Ed and Digital Signage
The higher education digital communications challenge is fluid: how best to leverage technological tools to deliver the best information available as quickly and broadly as possible. Digital
12 COLLEGE PLANNING & MANAGEMENT / JANUARY 2018
WEBCPM.COM